Company communication and the accession of digital marketing

The Paris e-Marketing trade fair will be held from 12 to 14 April 2016. This digital marketing rendezvous has become indispensable for business managers and communication services alike. Let’s have a look at the reasons for this success, and also, of course, at the absolute necessity for businesses to be aware of the latest in web marketing.

e-Marketing Paris: the essential meeting place for all communication and marketing specialists

Last year’s e-Marketing trade fair beat the record attendance by receiving 15,200 visitors of which 2,100 were VIP’s. This success was more than likely achieved thanks to the quality of the invited suppliers, and to the numerous conferences and round tables, which raised technical topics as well as everyday problems encountered by companies with digital marketing.

This year’s e-Marketing trade fair proposes to enlarge its programme of conferences and debates centred around three major themes: optimising programmatic buying, improving the buyer’s journey and adapting certain techniques of digital marketing to the massive consumer use of smartphones.

Furthermore, the new display area dedicated to start-ups, “Starting blocks 2016”, will enable 10 innovative young companies to share their experiences and their know-how of web marketing, content preparation, customer acquisition and so on with visitors and exhibitors alike.
Once again the Venus trophies will, of course, be attributed by professionals to innovators in the sectors of marketing and customer relationships.

Digital marketing is the key to communication between businesses and clients

Once again this year, the e-Marketing trade fair will be aimed at a wide range of professionals seeking out not only solutions, but also information.

Last year, the organisers of the trade fair collected valuable data regarding visitors’ professions:
• 37% Directors/Marketing managers,
• 20% Chairperson/Executive director/Manager,
• 13% Communication managers,
• 11% Business managers,
• 9% Data managers,
• 8% Consultants,
• 2% Others.

Furthermore, the quantitative data from last year’s trade fair emphasizes the capital importance for companies, irrespective of size, to learn to exercise complete control and independence in terms of digital marketing. The majority of last year’s visitors, 67%, worked in companies with less than 100 employees, a very symbolic majority, outlining the importance of the web marketing phenomenon.

In fact, digital marketing, a short time ago still limited to a relatively small audience, has today come into its own. Company directors seem to have realised that without a strong and practical presence on the web, the customer relationship, as well as the conversion of sales, could become problematic.

Communication and web marketing are more than ever a central focus for company managers. However, the techniques and the new tools require continued and accumulated information. The e-Marketing trade fair is therefore the ideal opportunity to stay informed, to exchange and to evaluate your company’s digital marketing practices, as well as to meet the sector’s major players, such as Google, who will be present this year.

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