The visual communications sector is constantly coming up with new products for corporate communications.

Web communication may have taken over, but it is not the only vector for corporate communication and marketing. The world of paper also has new words to invent and innovative, creative media to offer companies. Visual communication remains one of the best vectors for marketing solutions, let’s face it!

So why does the paper and packaging industry have to keep coming up with new ways of communicating with companies?

It goes without saying that the worlds of marketing and communication have been turned upside down by the advent of the web and its multiple advertising vectors. However, companies have managed to retain traditional communication methods, which have long since proved their effectiveness. Today, visual communication is still considered to be a sure-fire marketing technique for any business, but it needs to offer a host of innovations if it is to remain as fast and effective as web marketing solutions.

The paper industries are therefore constantly renewing their range of visual communication products to offer all their customers new products that are as durable as they are effective.

“Innovation is part of our DNA, and as a distributor, we have a duty to select products that are truly creative revelations,” says Alexis Dormoy, Sales and Marketing Operations Director at Inapa France.

Three major innovations in communication paper and packaging products: the constantly evolving world of visual marketing

To showcase the many innovations in packaging, visual marketing and communications, paper industry professionals present their new products every year at Inapa’s “Révélations créatives”. Held every year, the show offers marketing professionals the latest in creative visual communication.

At a previous event, the spotlight was on three new products that are particularly promising in terms of both their many possibilities and their manufacturing methods: the ‘ MultiLoft ‘ or sandwich product, the ‘Crush’ range of papers and the ‘Remake’ range of papers.

The ‘Multiloft’ or sandwich product enables packaging to be put together to suit all the needs and creative desires of companies by offering original structures combining product thickness and edge colour. The ‘Multiloft’ technique of assembling sheets and pre-adhesive inserts makes it possible to achieve record weights and thicknesses that were previously impossible to achieve in this way.

Favini’s two new paper manufacturing techniques, ‘Crush’ and ‘Remake’, are based on new recycling and waste recovery processes. “Crush”, a new range of papers made from agro-industrial waste, is composed of 15% waste, 55% virgin fibre and 30% recycled fibre, and is manufactured using 100% green electricity. The ‘Remake’ range of papers is made from co-products of the Italian leather industry and is chrome-free. The Remake range is made up of 25% co-products, 30% recycled fibres and 45% virgin fibres.

Industries and professionals in marketing and visual communication, the paper and packaging industry will continue to amaze and surprise you!

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