With the proliferation of online businesses and the digital revolution, the issue of digital marketing is becoming increasingly important. As businesses establish an online presence, they need to adapt their communications through e-marketing . With this in mind, the annual iMédia Brand Summit (formerly Digital Marketing One to One) features contributions from experts in digital communications. Here’s a closer look at this eagerly-awaited event for businesses and other marketing enthusiasts.

The challenges of digital marketing for businesses

The annual digital marketing conference will be held on 1 and 2 June 2016 in Biarritz. This business meeting will bring together no fewer than 500 e-marketing specialists . The programme includes a number of round tables and no fewer than 800 business meetings between service providers and decision-makers. The aim is to take stock of the situation and the importance of digital marketing at national and global level. The meeting will also aim to find long-term solutions for digital communication and consumer management.

5 plenary conferences for this marketing event

Keynote “Catching the wave of the digital company of 2030”:

To open this event, Joël De Rosnay, lecturer and personality of the Digital Economy, will present the organisations that could be present in 2030. As we move towards an all-digital world, he will discuss the future of business in this digital universe and the notion of “augmented consumers”.

Focus on the Data Management Platform:

On 1 June, from 6.15pm to 7.15pm, communications experts will be taking the floor to explain the state of the Data Management Platform and its future in digital marketing. Various speakers will highlight these audience management platforms and their popularity with online merchants.

Conference on Customer Experience :

On 2 June, from 9am to 10am, a conference will be held on Customer Experience. Various specialists and heads of marketing departments from major groups will be taking part. The aim of the conference is to shed light on customer experience, its supporters and its advocates. Who are they? What are their strategies?

Speech by David Shing :

On 2 June, from 12.15pm to 1.15pm, David Shing, Digital Prophet – AOL, will be talking about the place of creativity in advertising. Have disruptive tech and programmatic advertising definitively stolen the spotlight from creativity in the world of advertising?

Round table on crowd-marketing:

Finally, on 2 June, from 6-7pm, there will be a round-table discussion on crowd-marketing . What role do consumer opinions play in brand communication? Is it necessary to limit crowd-marketing in the years to come? On the contrary, should brands work with consumers to promote their businesses more? A wide range of issues will be addressed.

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