With the multiplication of online commerce and a fully digital environment, the question of digital marketing is taking an increasingly more important place. The almost obligatory online presence of companies has increased the need to adapt their communication by utilising e-marketing . In this respect, the annual encounter at the digital marketing iMédia Brand Summit (formerly Digital Marketing One to One) anticipates the gathering of digital communication experts. We focus on this much awaited rendezvous of companies and marketing professionals.

The challenges of digital marketing for the corporate world

The annual conference on digital marketing will be held on 1 and 2 June 2016, in Biarritz. These business meetings will reunite no less than 500 e-marketing specialists . The programme will consist of several organised round tables and not less than 800 business meetings between service providers and decision makers. The objective is to draw up a report on the situation and the importance of digital marketing at national and global levels. The Summit’s goal is also to find long-term solutions in the fields of digital communication and customer management.

5 plenary conferences at this marketing summit

Keynote “Surf the digital company wave of 2030”

Opening the summit, the speaker and digital economy personality, Joël De Rosnay, will introduce the organisations that will be leading the way towards 2030. With the growing trend towards full digital, he will broach the corporate future in the digital universe, and the notion of “connected consumers”.

Zoom on the Data Management Platform

From 6:15 pm to 7:15 pm on 1 June, communication experts will take the floor to expound on the Data Management Platform situation and its future in the digital marketing sector. Different speakers will succeed each other to shed light on these audience management platforms and their popularity with online traders.

Customer Experience Conference

On 2 June, from 9 am to 10 am, a conference on the professionals of Customer Experience will be held featuring different specialists and marketing department heads from the big groups. This intervention will highlight the customer experience, its supporters and defenders. Who are they? What is their strategy?

David Shing’s intervention

From 12:15 to 1:15 pm on 2 June, David Shing, Digital Prophet – AOL will evoke creativity’s place in advertising. Have disruptive technologies and programmatic once and for all stolen the show in the advertising world?

Round table on crowd marketing

Finally, on 2 June, from 6 pm to 7 pm, a round table on crowd marketing is scheduled. What place is there for customer opinions in brand communication? Will it be necessary to limit crowd marketing in the years to come? On the contrary, do companies have to associate themselves with consumers to better promote their businesses? These and many other such issues will be taken up.

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