43% of Internet users who watch a video go on to visit the company’s website. In the age of the Internet and social networks, the video format is becoming essential for making your digital content engaging and viral. It can bring you new customers, higher sales and greater visibility. In a digital economy, your communication strategy needs to incorporate the video format, which is lively and easier to remember. Here are 8 arguments to encourage you to include videos in your marketing strategy:

1. Offer clear, effective communication to your customers

With a video, you’re putting in place a dynamic, effective and clear form of communication that easily and directly conveys your message to your customers. Your company has several audiovisual techniques at its disposal that will intensify the relevance and power of your marketing: storytelling, computer graphics and virtual reality.

2. Developing your communication on social networks

Social networks are an essential part of your communication strategy, whatever your sector of activity. By posting a video on YouTube, Facebook or Twitter, you increase your audience and your visibility. This format adds interactivity to your advertising and encourages consumer engagement. Easy to share and a source of virality, it is very popular with Internet users.

3. Improve the visibility of your communication

Using a variety of communication media will improve your company’s online ranking. Video is one of the marketing tools that will give you the most visibility.

4. Offer original and differentiating communication

The value of video also lies in the customer experience it offers. Thanks to virtual reality and 3D, you can advertise your company in an original way that sets you apart from the competition.

5. Initiate communication with a buzz

By placing video at the heart of your marketing strategy, you can benefit more easily than any other advertising medium from an Internet buzz. Video is a viral tool par excellence that can be shared by “word of mouth” on social networks.

6. A reusable communication tool

Your company video can be used on many occasions: at a conference, a trade show or any other B2B or B2C event, in a newsletter, on your website, etc. It’s a long-term marketing tool.

7. Present a professional communication tool

For a video that fulfils all its promises in terms of visibility, design it professionally. By calling on a specialist service provider, your company benefits from all their skills (script creation, production, editing, animation, voice-overs, subtitles, etc.) for optimum results and maximum effectiveness.

8. Improve your internal communications

As well as advertising your company, video can also be used for internal communication. This easily accessible and entertaining medium enables you to keep your staff informed, motivate them or present the annual review to your team. A video also gives you greater visibility on the Internet. It is 50 times more likely to appear on a Google search, the leading search engine, than any other content. For a relevant and effective communication strategy, video is the essential medium for your company. 2 examples: Corporate film – Margy Consultants product film

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