Cloud computing has its week. It will take place from 4 to 8 July 2016 in Paris. Following the success of the previous edition, EuroCloud is renewing its invitation to take part in Cloud Week with all the experts and major professional organisations involved in the cloud computing revolution. Only a few years old, cloud computing is revolutionising the entire IT system of companies, particularly in terms of their digital communications. Before giving you the highlights of Cloud Week, let’s take a look at cloud computing at the heart of VSEs and SMEs.

Cloud computing, the digital tool that’s boosting business marketing

Cloud computing is a fairly recent concept, and a real marker of digital transformation in VSEs and SMEs. It enables companies’ core marketing activities to benefit from colossal computing and information storage power. As a result, companies have access to a range of online services, including business applications, storage and computing.

According to an IDC survey of 150 French SMEs with between 50 and 1,000 employees, 78% of them said they were using cloud computing tools in 2015. This figure is expected to rise to 92% in 2016. This mainly concerns management application solutions, CRM (customer relationship management), ERM (risk management) and HCM (human resources management software). Businesses have thus largely integrated the profound changes brought about by the cloud and the digitalisation of the economy more generally, particularly in their communications strategy.

Cloud Week in Paris: a must-attend marketing event

Cloud Week will be held in Paris from 4 to 8 July 2016. This second edition will feature around ten events across the capital. Organised by EuroCloud France, this event is aimed at the cloud computing ecosystem. It will address the major challenges of the cloud, and in particular the uses and value of data, at conferences, round tables, themed workshops and professional meetings. As with the first event, the organisers are hoping to attract more than 4,000 heads of companies, VSEs and SMEs, and even 5,000 visitors to give the event a truly European dimension.

Among the week’s events, the Visionaries’ Conference on Monday will bring together leading figures from a wide range of fields to give their views on the future of digital technology. This will be followed by the Trophies evening, during which 5 prizes will be awarded for entry into the European competition. On Tuesday, the Paris Chamber of Commerce and Industry will be hosting a conference on why the cloud is a reality for businesses. A number of experts in the field will be talking about blockchain and its ambitions. The CDRT (Club des Dirigeants Réseaux et Telecoms) is also organising a morning session on unified communications in the cloud. Wednesday will be devoted to the EuroCloud France General Meeting, with contributions from a number of leading CIOs. Thursday will see a conference on “Marketing applied to SaaS: towards a new paradigm”.

Cloud Week, at the beginning of July, is the key event for all cloud players in France and Europe. By promoting exchanges and professional meetings, Cloud Week helps to raise awareness of this new competitive factor among businesses large and small.

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