Marketing and communications are constantly evolving in the digital world. For those who like to keep abreast of the latest publications in these fields, here are 10 books to read published by Editions Dunod.

La boite à outils des réseaux sociaux by Cyril Bladier

With 57 tools and methods at your disposal, you’ll know how to make the most of social networks to optimise your company’s communication. Each tool is described in 2 or 4 pages, with numerous links accessible by QR code for more in-depth information.

Le marketing de soi by Stéphanie Moran and Nathalie Van Laethem

Know how to sell yourself. That’s the aim of this book , which covers 64 essential tools and methods for promoting yourself effectively, with step-by-step case studies. A good idea in a professional world where freelancers are on the increase.

L’inbound marketing by Stéphanie Truphème

And since it’s all about telling the story of your career or your company, you’ll be able to captivate your audience after reading this book and convert them into customers. The author lists all the interactions offered by digital between the company and the consumer.

Tous digitalisés: Et si votre futur avait commencé sans vous? by Manuel Diaz

Digital is everywhere, as we keep hearing. Even if French companies are struggling to get on board. To make sure you don’t miss out on the digital revolution and its implications, Manuel Diaz discusses the fundamental issues at stake and invites readers to reflect on their individual responsibilities in the face of this economic necessity.

The art of digital warfare by Caroline Faillet

If you don’t know how to face up to the digital age, the author gives you the keys to devising an appropriate and disruptive strategy. In the style of Sun Tzu’s famous “Art of War”, you will learn how to gain influence by building your own digital arsenal.

Luxe et Digital: Stratégies pour une digitalisation singulière du luxe by Eric Briones

Because digitalisation concerns all fields, the author discusses its application to the luxury sector. The first part provides an overview to eliminate any digital complexities. Then in the second part, Eric Briones enlists the help of 14 experts to explain how digital technology applies to their field.

Marketing de l’art et de la culture by Dominique Bourgeon-Renault, Stéphane Debenedetti, Anne Gombault, Christine Petr

Art and culture are also affected by digital marketing, even though it is still underused. To enlighten decision-makers in the sector, this group of authors defines the particularities of the sector and the challenges of marketing applied to art and culture.

Marketing et création publicitaire by Virginie Barnier (de), Henri Joannis

Now a classic, this book provides an exhaustive explanation of the marketing and advertising strategies used by the most advanced companies in this field to produce commercials and advertisements. All the examples are up-to-date and include the latest techniques.

Communicator (7th edition) by Assaël Adary, Thierry Libaert, Céline Mas, Marie-Hélène Westphalen

The bible of digital marketing. A must-have, read or reread. This new, reworked and illustrated edition presents the essential authors and tools. Students and professionals will find a wealth of information to help them apply marketing to their business.

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