Three days devoted to augmented retail

The second edition of the Paris Retail Week Fair will be held from 12 to 14 September 2016 under the roof of the Parc des expositions at the Porte de Versailles in Paris. This year the event is putting the emphasis on the theme of augmented retail. The 50,000 m² exhibition area will be divided into three pavilions, in which 1,000 exhibitors will represent their companies (start-ups and agencies), and the organisers are expecting no less than 50,000 visitors.

The fair will be punctuated by 300 conferences with the aim of defining current key issues, new trends and establishing optimal strategies, as well as shaping tomorrow’s strategies. Participants will benefit from a simultaneous translation system from English so that everyone can follow the highlights of the fair.
Many prestigious international players will be present to share their expertise: Philip Rosenzweig, Vice President of Real Estate, Store Design & Construction at Kate Spade New York, will give his first public speech in France as keynote speaker on Monday 12 September from 3 pm to 4 pm. Maëlle Gavet, Executive Vice President of Priceline Group (the third international e-commerce group, and world travel leader), will also give her first oral presentation in France on Tuesday 13 September from 4 pm to 5 pm.

The Paris Retail Awards

This year’s edition will see an excellent innovation in the event’s programme: The Paris Retail Awards, which will recompense the 10 most innovative companies. The award “Rookie of the Year” will also be attributed to the most promising start-up. The jury has already selected 27 finalists divided into eight categories: Logistics, Customer experience (360), CRM: from the lead to the customer, Brand experience: “Award for Agencies, Technology, Digitisation of point of sale, Social commerce, and Store solution and design.

The new challenges of digital commerce

Today, traditional commerce must come up with a communication system that is not just an area of exchange between the customer and the company. Mobile tools and social networks have completely changed habits, expectations and preferences regarding e-commerce. The shopping experience is now a process which continues during every waking moment. Customers demand new developments adapted to the (mega-)connected customer world. This includes practical and innovative indoor geolocalisation solutions, electronic payment, shopping and personalised services. Consequently, the management of the customer experience must be made more and more fluid and intuitive.

For companies, this presents, more than ever, major challenges regarding the question of what the future holds, such as data collection, as well as gaining and retaining client loyalty. New prospects of augmented commerce must be introduced into current and future strategies. The aim is indeed to create a true symbiosis between the brand and the customer.
In reuniting the professionals of the retail and e-commerce community, the Paris Retail Week Fair has gathered together a dream team of the best of the international commercial sector. This should provide a complete synopsis of new trends and a total immersion in the practices of the most innovative digital sales.

Rendezvous 12 September at the Parc des expositions, 1 place de la Porte de Versailles, 75015 Paris.

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