Every company wants to make itself known and give its customers a satisfactory brand image. Promotional items are a highly effective and popular marketing tool. As a personalised product, it will win over your customers.

Promotional items: a company’s trump card

Corporate gifts are the perfect promotional item. This object symbolises your company, by offering a trendy umbrella, a designer pencil or a bag with your logo on it. These products represent the quality of your company, its know-how and expertise. If the pen satisfies the customer, you will become a truly trustworthy company. The consumer is not drowned out by an overly direct demonstration. The offer is discreet and subtle. The customer will remember the handiness and ease of use of the object, a positive message for your company.

Promotional gifts: a vehicle for your image

With your distinctive logo prominently displayed on the promotional item, you can offer this object as a symbol of your company. You can pass it on to your partners, your network of suppliers and your customers. The purpose of a corporate gift is to represent you and your company, simply by displaying your logo. It represents your image to the people with whom you work and collaborate.
Like all the slogans and promotional videos that appear all day long or on countless posters in town, promotional gifts are simple and straightforward, far from being an intrusive part of our daily lives. Promotional items are a “medium” like other audiovisual formats, but their message is to reassure your customers and build loyalty. They really are your business card, offering additional benefits for the person to whom they are addressed. These advertising “goodies” will make people want to buy your services and products.

Marketing plan card

Customers are attracted by this approach because they are not in contact with a salesperson trying to convince them. On the contrary, these objects seek to highlight the qualities of your company. A real trump card in your marketing plan, you’ll be adopting this new concept for your advertising campaigns. Promotional items are resolutely persuasive. To include your logo item in your marketing plan, it’s essential above all to target your customers. You need to know your customers’ tastes, desires and expectations.
You need to give your corporate gift a concrete place so that it is effective in the short, medium or long term. It is part of your corporate strategy, because the logo reveals your trademark. It is the absolute key to a successful marketing strategy!

Advertising and corporate gifts

This communication object, an essential part of your advertising campaign, is intended for your customers. So it’s important to get to know your customers and potential customers.
Giving a gift is a step that should not be overlooked, as it will be greatly appreciated by your customers, who will value it. This action is a key asset in a company’s relationship with its partners and customers. This offer helps to establish a relationship of trust with your customers and also conveys a good image of you and your company, as well as simply pleasing them.
The main aim of a personalised corporate gift is to raise your profile and help publicise your company. Attracting attention and communicating an advertising message is the ultimate goal.

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