Robert Vallet, a founding member of the CCFI (Compagnie des Chefs de Fabrication de l’Imprimerie), launched this competition in 1956 with the aim of rewarding innovation in the printing and graphics sectors. Increasingly popular over the decades, the Cadrat d’Or has become a benchmark in the printing sector, rewarding the finesse and excellence of creations every year. The competition is national in scope and is also supported by the DGE (Direction Générale des Entreprises, Ministère de l’Économie, de l’Industrie et du Numérique).

Cadrat d’Or 2017: the label is the big winner

Chaired by Véronique Privat, chairwoman of the jury made up of industry figures as well as former winners of the competition, and Pascal Lenoir, current Chairman of the ITAB, the Cadrat d’Or 2017 was held at the Parc des Expositions de Paris, in Versailles. Twelve entries were reviewed by the jury, judging blind, in order to select and announce the overall winner of this competition on 1 June 2017.

Labelys-Etiqroll, competing for the first time, was named the winner. A subsidiary of the CFH group, Labelys, which is headquartered in Tours, Labelys-Etiqroll has 200 employees nationwide and specialises in creating labels for the professional and private sectors.

A commendable performance

Accepted unanimously by the jury as the winner, this year was the label design company’s first entry in the Cadrat d’Or, and it won to the astonishment of the audience present that evening. In fact, this is the first time in the competition’s history that alabel printing company has won such favour with the jury and managed to win the coveted trophy.

Surprisingly not shared by Pascal Lenoir, President of the Compagnie des Chefs de Fabrication de l’Imprimerie, for whom

Whatever the medium, whatever the process, everything contributes to enriching our industry.

With this sentence, he underlines the ITAB’s interest in all creations from the graphic design, printing and communication sectors , and hopes to see participation in the Cadrat d’Or in future years diversify and increase in the number of competitors.

The award ceremony

Although the winner is already known, he or she does not already own the trophy. This will be presented in person by the members of the jury later in the month, directly to Labelys employees.

Pascal Lenoir stresses that the prize is above all a reward for the employees, indispensable members of the creative chain, without whom the winning companies each year could not exist, and that handing it over to them is a way of highlighting the often underestimated work of these teams, who are all involved in producing the finished product without receiving the praise they deserve. He concluded this 61st Cadrat d’Or with these final words

We want to change that…

See you in June 2018 for the next edition of this institutional competition, which is unlikely to grow old any time soon!

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