Created in 1994, Graphisme is a free magazine designed and written by a number of professionals in the graphic arts and sociology fields, as well as a number of critics and other researchers. This annual magazine, which is aimed at all professionals in the graphic arts and communications field, is an opportunity to learn more about the research and other views on different subjects produced by the experts who write it.

Graphisme en France, 22 back issues available free of charge

Since 2014 and the “Graphisme en France 2014” event, the 22 issues that make up the Graphisme en France magazine have all been made available online free of charge in PDF format so that they can be read by everyone. Each issue deals with a different subject, but is always related to the field of communication and the graphic arts. Some of the many titles include “graphic design and computing”, “forging a graphic culture”, “graphic design and publishing”, “typography (in two parts)”, “signage” and, in this latest edition, “logos and visual identities”.

A 23rd edition dealing with logos

This 23rd edition of Graphisme en France is an opportunity to learn more about the field of logos. Comprising 56 pages, the magazine is divided into several distinct sections. Ten pages deal with the theme of “a historical look at visual identity”, explaining in particular the history of the logo of the American television channel CBS and the various stages in the creation of the Shell brand logo, logos that are still in use today.

The following 9 pages deal with logology and what a logo means and signifies.

The next three pages deal with the subject of “Should a democratic state be branded? These few pages are particularly interesting and talk about the power of a logo to arouse interest and even fascination. They also deal with the power of repeating a logo in the eyes of different people.

One page is also devoted to several biographies of the people who wrote each of the articles in this book. This process allows us to learn more about the authors and to discover personalities who are as interesting as they are original, so that we can better understand their point of view on the subjects they have dealt with.

From page 39 to 52, you will find a calendar of all the events in the field of graphics and communication that have taken place and will take place in 2017 and January 2018.

The last pages focus on advice on a number of publications and other works that have recently come out and still deal with the field of graphic arts. You can also find a list of awards received by French graphic designers during 2016.

Finally, the last two pages of this magazine will contain tributes to a number of graphic design personalities who have sadly passed away over the past year, but who will have left an indelible mark on their work thanks to the quality of their work and their many contributions to the world of graphic design and communication.

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