Advertising professionals, trend-setting agencies and all those who love creative advertising come together every year for this internationally renowned show. The 2017 edition had its share of surprises and undeniable successes. Let’s take a closer look at this eagerly awaited event …

The Cannes Lion trade show: an unmissable advertising event

The 2017 edition took place this year from 17 to 24 June. The city of Cannes is used to being in the spotlight, whether for cinema or advertising. The Cannes Lion, commonly known as the International Festival of Creativity, brings together advertising professionals from all over the world every June. The event is one of the most prestigious meetings for advertising professionals. In short, the entire advertising jet set comes together for a week in Cannes.
This major event in the world of advertising and communication offers significant meeting opportunities for budding young advertisers and also for established professionals in the field, looking for innovative and daring talent.
The Cannes Lion International Festival of Creativity no longer needs to demonstrate its importance and recognition. Since its inception in 1954, the event has attracted a host of artists from the world of advertising. Thousands of advertisements, short films, posters and other products are shown and exhibited each year. Today, the Cannes Lions show attracts more than 15,000 participants from over 100 countries. Entrepreneurs, managers, creatives, opinion leaders and various professionals from the advertising industry are all present.
This is an opportunity for the Mayor of Cannes, David Lisnard, and the other Cannes Lions organisers to present the people of Cannes, festival-goers and visitors alike, with a wide range of sporting and cultural events, and of course to offer visitors the chance to discover the show.

The most popular advertisements in 2017

The 2017 Cannes Lions Grand Prix did not, unfortunately, reward French agencies this year. The renowned “Louise Delage”, signed by Addict Aide and BETC Paris, has left its mark on French production with its inventiveness. Other talented French agencies, such as TBWA/Paris, Fred et Farid Paris, Romance and DDB Paris, came up with some noteworthy innovations. Two campaigns made their mark on the Cannes advertising scene this year, winning the most Lions.

The first received 19 lions for the advertiser Addict Aide – Like My Addiction (BETC Paris): Louise Delage is a young Parisian who is discreet, an alcoholic and very active on social networks, particularly Instagram. Her photos reveal her to be an art student who has given her image over to a real artistic performance.

Advertiser Castorama received 7 Lions for its Magic Wallpaper creation (Agency TBWA/Paris). This is a wallpaper that tells stories for children. This design offers an infinite number of possible combinations. It is mounted on a tablet that has scanned various characters. The renowned French DIY shop has put the spotlight on this superb design for children.

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