The eleventh Pentawards were held in Barcelona, Spain, on 23 September. This prestigious international competition is dedicated to packaging design. In parallel with this event, the Carton Awards 2017, organised by ProCarton, rewarded the best designers of the future in carton packaging. These two events reflect a general desire to move towards packaging that is both stylish and responsible.

The Pentawards, a global competition dedicated to Packaging Design

The Pentawards were created in January 2007. The event is devoted exclusively to packaging design, whatever the form. The competition is international in scope, and is open to all those involved in creating and marketing packaging. The Pentawards promote the reputation and image of packaging design. They also promote the work of those who create packaging.

To reflect the international dimension of the event, the Pentawards are held each year in a different city in Europe, Asia or the Americas. No fewer than fifty-five product categories are judged by an international jury made up of twelve designers and packaging managers from leading companies. The projects are studied carefully, and grouped into comparable categories. The jury makes its choice based on the creativity of the project and its marketing relevance. The winners are awarded the bronze, silver, gold, platinum or diamond Pentawards. This event is an opportunity for players in the sector to meet and discuss the latest projects and innovations. The official closing ceremony presents the prestigious awards, guaranteeing international recognition in terms of innovation and expertise.

For this 2017 edition, no fewer than 300 designers and brands gathered in Barcelona. This year’s event was a real success, with attendance up 10% on 2016. In fact, the event counted over 2,000 entries this year.

The Best of the Show – Diamond Pentaward 2017 went to the packaging created by designer Philippe Starck. The 2017 Platinum Drinks prize went to Ryuta Ishikawa (Japan) for his Kirinzan bottle. And the Platinum Food 2017 went to Infinito (Peru) for its Candela Chocolate packaging.

The Pro Carton Young Designers Award 2017

The 2017 edition of the Pro Carton Young Designer Award highlighted the talents of tomorrow. 46 design schools from 16 different countries worked on this new edition. Once again, the competition was a great success, with double the number of entries compared to 2016. This year, the jury underlined the excellent standard of the candidates. The focus was on the sustainability of packaging. The Creative Cardboard Packaging prize was won by Marie Falk, Lisa Dahlström and Henrik Bergqvist from Sweden for their organic shampoo packaging. An alternative to plastic packaging. Semih Arslan, from Turkey, won the Creative Cardboard Ideas prize for his Dip & Eat Box packaging. A cardboard container with two compartments.

These are positive events for the future of carton packaging, as they demonstrate a shared commitment to sustainable development.

Other articles :