The 2017 edition of LabelExpo took place from 25 to 28 September in Brussels, Belgium. LabelExpo is a key international event for specialists in the label printing and packaging sector. The event was a great success, with attendance up 12% on 2015.

LabelExpo, the must-attend exhibition for labels and packaging

LabelExpo is a major event in the field of labelling, product decoration and printing. It is primarily aimed at professionals in these sectors.

The show presents the latest innovations in the sector. This year, for example, inkjet was at the heart of the innovations. New products were also presented, particularly in flexography, with more powerful functions.

Industry 4.0 was the key trend at the 2017 show. Visitors were able to discover the Automation Arena, an area dedicated to automated label and packaging printing technologies.
New technologies for printing flexible packaging were also on show. Swiss manufacturer Bobst took the opportunity to unveil its new press for flexible packaging.

The event is also a forum for professionals. They can find out about the latest innovations, and watch live demonstrations of equipment.

Record attendance for 2017

Label Expo Europe 2017 attracted a record number of visitors, with nearly 38,000 attendees from 158 different countries, and 679 exhibitors, including 198 new companies. Lisa Milburn, Managing Director of Label Expo Global, commented on this year’s event, and on her ambition to build on the success of future editions.

The success of this 2017 edition shows that Label Expo is a major and unmissable exhibition for the label and packaging industry.

The first recycled exhibition stand

The 2017 edition of Label Expo welcomed, among other renowned exhibitors, Avery Dennison. A company that operates in the field of adhesive technologies, packaging and labelling solutions. This year, the company took advantage of the scale of the event to create the first recycled exhibition stand. Part of the stand was made up of recycled label residues. Residual labels and adhesives from the company’s customers were assembled into a product: ECOR. This recyclable product is manufactured by Noble Environmental Technologies.

This stand designed from recycled components is a real innovation. Avery Dennison underlined the importance of reusing waste and other residues from label production. An excellent marketing technique. In fact, this stand is a simple but effective showcase, helping to raise the company’s profile.

An exceptional event in the labelling and packaging sector, which is going from strength to strength. A major trade event, not to be missed under any circumstances. See you in September 2019 in Brussels, for the next edition of Label Expo Europe.

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