Modern businesses in the 21st century are constantly reinventing themselves to stay ahead of the game. Visibility plays a major role in marketing strategies. Specialists in the field are doing everything they can to forge an attractive corporate image. Digitalisation is helping to make this showcase highly competitive. In fact, to compete with the many companies on the industrial market, you first need to forge your own image.

The art of appearance and, above all, a sense of ‘beauty’ have therefore very quickly become key elements in dealing with the competition.

Graphic art for advertising

The countless technological tools and graphic reproduction software are not necessarily the solution for reproducing a diagram in 3D format.

Advertising sketches and company logos are currently designed by experienced graphic artists. These are people who have mastered the art of schematics and trompe-l’oeil sketches. In fact, this type of reproduction requires the expertise of professionals with particular knowledge of the graphic arts. This discipline is increasingly used by the giants of the advertising industry to give a personal touch to their production.

So modern drawing techniques have not lost all their essence in the world of virtual communication. On the contrary, many marketing strategy experts call on the services of these graphic arts professionals to personalise their visual production (logo, sketch, advertising, etc.).

Find out more about the meaning and significance of visual art

The reason why marketing teams want to delve deeper into the dimension of visual art is simple. The aim is to identify the meaning and significance of every aspect of any artistic production.
The colours and shapes used in a design are based on a complex set of meanings and interpretations. Colour choices are therefore not made at random when graphic art is used for communicative modelling. All the colour tones are carefully chosen for specific purposes.

Large companies are lucky enough to benefit from the services of experts who know this discipline inside out. They have all the skills required to play on the meanings and significance of the colours and shapes shown.

They are also capable of producing meaningful graphics that match their skills.

For beginners, there are manuals and books to help apprentice designers understand the essence of colour. These books are invaluable in that they provide information on the history, culture and use of each colour. A book that explains the meanings attributed to colours depending on the context in which they are used. As well as mastering colours, there are also books that train future designers.

This is the case with Stefan Pabst , who shares his invaluable advice in a book designed to help lovers of the visual arts to produce optical illusion diagrams in 3D. It is then possible to learn the essence of the drawings that bring sketches to life on paper.

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