Digital inkjet printing is revolutionising the rotary press and industrial marking sectors. This technology offers a number of advantages, particularly for industrial marking and coding. It enables printing on all types of surface, with zero contact with the product. For rotary presses, it can be used for a wide range of applications, from marketing, such as printing brochures, to business, such as printing statements, reports and books.

The stakes are therefore enormous for printing press manufacturers, whether they are printing service providers, manufacturers of retail products or even in the field of logistics.

Inkjet printing increasingly used for industrial marking and coding

Industrial marking and coding is one of the major challenges facing industry today. Most products are marked to leave an infallible trace for better identification. This marking is hardly possible without appropriate technology. Inkjet marking is the preferred technology today, particularly because there is no contact with the product, and it can be printed on all types of surface.

With this in mind, Tiflex has launched the HRP R4 high-definition printer, which was on show at the EUROPACK exhibition in Lyon. This high-resolution inkjet printer is designed for marking, coding and traceability. It can be used to print directly onto everyday materials such as cardboard, paper, bottles, wood or textiles. The screen lets you control the use of the printer, enabling multiple print lines.

In the same vein, Hitachi, in association with Tiflex, its exclusive distributor in France, has launched its Hitachi UX, also designed for industrial direct printing. This miniature machine can print up to 6 lines, while featuring an LCD touch screen that reproduces exactly what will be printed, to avoid any printing errors.
The TIFLEX – HITACHI partnership enables direct, high-resolution printing of logos and graphics on everyday packaging. Printers can pride themselves on using machines that require fewer and fewer consumables and are increasingly environmentally friendly.

A solution designed primarily for print service providers

The biggest beneficiaries of direct inkjet printing are, of course, print shops.Digital printing specialists are increasingly opting for inkjet rotary presses. With digital printing, service providers can guarantee their customers variable data printing in record time thanks to the appropriate software solutions supplied with the printer, making the job much faster. As a result, companies gain in productivity thanks to fast turnaround times.

When it comes to marketing, direct inkjet printing means you can be sure you’re working with a service provider who has dedicated graphic communication tools. Flyers and logos can be printed on any type of paper and for any marketing purpose.

Ricoh is launching an inkjet rotary press for all business uses and, above all, on all media. With the Ricoh Pro V20000, brochures, cartons and advertising will benefit from improved print quality and versatile technology, with a press capable of printing in both monochrome and colour.

These new-generation printers enable high-precision printing, even of logos and symbols on very small-diameter circular products such as cables.

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