Since the advent of digital technology in our working lives, the use of the new management tools available to us has increased somewhat. However, in comparison with other European countries such as Finland or the United States, the various reports carried out in recent years highlight the fact that the French are lagging behind in terms of digitalisation within companies. This is a real market for professionals specialising in dematerialisation solutions.

The timid development of digital technology in French businesses

Currently, secure digital storage spaces are not widely used in businesses. Apart from large companies, VSEs and SMEs are still finding it difficult to make changes to their administrative management. They are still using in-house software that is not very advanced, and are therefore completely neglecting new technologies. As a result, the management of day-to-day tasks is not optimised and a lot of time is lost every day.

Little by little, professionals in the digital sector have developed electronic management solutions for businesses. Today, even though these solutions are growing in scale and gaining a following, far too few companies are taking the step of implementing a complete digital transformation. There are many reasons for this, but one of the most important is the lack of financing options available to most SMEs in France. At present, less than 15% of VSEs/SMEs use digital management tools, compared with 30% of other European SMEs.

This glaring lag shows that there are a number of obstacles preventing companies from moving their marketing policy towards digital. And yet, digitalisation is currently the main need of French companies. They are all looking to increase their productivity and optimise their tasks. Digitisation and electronic archiving solutions, CRM tools and other automated management software could free up 40% of their time to focus on their core business. Today, e-commerce site solutions can boost sales by giving Internet users the opportunity to buy the same products as in-store, yet only one in ten SMEs uses web sales.

Digital marketing and dematerialisation: digital professionals expand their business services in France

Digital solutions, hitherto seen as too complex, are gradually finding their way into businesses. Thanks to the various electronic management specialists who have developed turnkey solutions for businesses, digital technology is now emerging as an organised process with real benefits. Tailor-made solutions are available to find the most appropriate solution for each sector of activity, while taking into account the constraints of each business.

Faced with the growing volume of data circulating within companies, we can, for example, choose to reorganise administrative management by using digitisation and electronic archiving solutions. The best solution is to entrust this task to an expert who can study the system already in place to define the company’s needs in terms of communication, indexing and storage.

The backwardness of French companies in this area has created a real market, which is now benefiting digital professionals. As a result, there are now several management packages on offer, to suit all budgets. This helps to explain why more and more companies are turning to digitisation, with offers that are now more accessible and less complicated.

Nevertheless, the digital evolution of companies in France is slow and is not yet at the same level as its European neighbours.

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