The Grand Prix de la Communication Extérieure was held from 8 to 10 February in Hamburg, Germany, to decide the winners. The event, organised by theUnion de la Publicité Extérieure, was aimed at awarding the prize for the best print produced for a French advertiser.

Alongside the Grand Prix winner, 8 other advertising posters completed the list of winners, under the responsibility of the jury set up and co-chaired by Matthieu Elkaim, Creative Director at BBDO Paris.

Grand Prix: Mc Donald’s wins best print ad

The advertising campaign for MC DONALD’ S, entitled “OUVERTURE TARDIVE” (LATE OPENING), won the Grand Prix’s top award. The campaign, created by TBWA PARIS, is a print of garlands in the shape of a burger and a packet of chips, produced with a photo that reveals a bokeh that hints at the shapes of the product.

Evian

The “LIFE YOUNG” campaign for EVIAN, produced by BETC, also won a prize for its photos showing a child dressed as an adult on each poster, with a minimalist background. One of the posters features a reference to French tennis player Lucas Pouille.

Intermarché

Advertising agency ROMANCE produced posters for the INTERMARCHE chain of shops promoting vegetables for healthier eating at reduced prices. The predominance of the colour green, combined with white and dark vanilla, won over the jury.

Play Doh

The print campaign by toy specialist PLAY DOH also won a prize from the jury. Produced by DDB, the ad features zany creatures dreamed up by children. These creatures, handmade from modelling clay, showcase the creativity of the very young.

Skoda

The car manufacturer SKODA has benefited from the creative expertise of the ROSA PARK agency for an advertising campaign on the theme of adventure. The creative’s prints show a car door seen from the inside, revealing enchanting landscapes on the outside.

Netflix for the “Narcos” series

VOD provider NETFLIX’ s campaign for the series “NARCOS” won one of the jury prizes. The original campaign, run by UBI BENE and announcing the return of the now cult series, featured an hourglass enclosed in a Morris column. What is presumably a representation of cocaine flowed out of it for 48 hours.

Monoprix

It cannot be said often enough that packaging is crucial in marketing. MONOPRIX ‘s “NEW CARD” campaign confirms this by innovating in the presentation of its private label products. The ROSA PARK agency has designed minimalist packaging featuring no more than 2 colour families. The packs feature a quotation that refers to the product in the pack.

Médecins du Monde

The “TARGETS” campaign run by DDB for MÉDECINS DU MONDE features a quirky message printed on a dark background depicting a war scene in a hospital. The message raises awareness of the difficulties faced by doctors in saving lives in conflict zones.

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