It’s common knowledge that the marketing professions form a highly competitive ecosystem where only the best can aspire to the most rewarding positions within the most prominent companies. In such a professional context, it is important to highlight the remarkable skills and projects that drive the profession forward. This is the role of the Marketing Excellence Awards. Above all, they reward the originality and performance of marketing approaches in front of a panel of recognised professionals who are always on the lookout for new talent and their disruptive ideas.

Originality and performance in the spotlight this year

The 6th edition of the Marketing Excellence Awards will take place during the “Nuit de l’Adetem”, on 4 July 2018 in Paris. The evening will be marked by originality and performance. You could even say that the winners will be rewarded according to the professional risks they have taken to achieve excellence. A perfectly disruptive marketing approach or an integrated, highly advanced digital strategy are two good examples of the risks taken by the best marketers, their start-ups or their agencies. The various prize juries will be particularly sensitive to product and service launch strategies that are as innovative as they are effective. Each of the 6 prizes will reward a specific campaign to ensure that the honour received is truly relevant.

A grand prize, a number of prizes – the places are precious and coveted!

There are a lot of contenders, but few winners, for this 6th edition of the Marketing Excellence Awards. The industry is already wondering who will succeed such prestigious winners as Accor Hotels, Allo-média, Heineken, Ikea and Michelin last year. Six categories will be represented this year: the Grand Prix Start-Up, the Prix Marketing B2B, the Prix Marketing Expérience Client, the Prix Marketing Responsable, the Prix de l’Innovation Marketing / Digitale and of course the coveted Grand Prix de l’Excellence Marketing. The juries and Grand Jury will comprise 80 members, and all the awards will be presented at the Salle Wagram. Two hundred candidates will be competing in front of 600 participants and 2,000 marketers.

All candidates for this 6th edition of the Marketing Excellence Awards must register online and submit their applications before 14 May 2018. Early bird status will be taken into account until 1 May and the final awards will be revealed on the evening of 4 July 2018 during the 13th Adetem Night. Only 6 slides may be used by candidates to convince their respective juries. All the information you need to apply and about the event is available on the nuitadem.marketing website. Another special feature of the Marketing Excellence Awards is the low entry fee. Essentially made up of application fees, they are €75 excluding VAT for registered members, €170 excluding VAT for non-members and just €40 excluding VAT for start-ups. The Marketing Excellence Awards are open to everyone, and fresh ideas often give rise to exceptional and truly disruptive projects.


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