At a time when everything is accessible from your smartphone, the diary is still useful. In business, it remains an effective communication tool. Giving a diary as a gift is seen as a thoughtful gesture by customers and employees alike. It is part of a company’s marketing strategy to build customer loyalty.

Why are diaries still in fashion?

Are you hesitating to offer this type of gift to your customers? The following reasons may change your mind.

– No downtime: the diary can be consulted at any time, unlike your smartphone whose battery may be flat.

– Practical and simple: an appointment to plan? All you need is a pen and your diary
to write it down.

– An effective memory aid: studies have shown that writing is an effective memory aid. The things you write down are easy to remember.

A well-controlled marketing budget

At a marketing meeting, ideas pile up about how to reward employees and customers for their loyalty. The best reward is a gift. However, some gift ideas are expensive.

A promotional diary allows you to thank your customers for their loyalty. What’s more, the shape of this accessory changes according to your budget. Depending on your budget, you can customise the finish, size, number of pages and motifs to be displayed on the cover.

Stand out from the crowd with a personalised diary

The versatility of the smartphone makes using a diary seem old-fashioned. It’s true that planning is easier with a digital version. However, the desk diary still has an important role to play in taking notes and memorising everyday tasks.

You can be sure that your gift will be useful in the hands of its recipient. If your customer doesn’t find it useful, it will be in the hands of someone else. The most important thing is that they tell others about it.

When should you give a promotional diary?

If you are a company that wants to please its customers, the choice of when to give a custom diary is crucial. It depends on the diary. Some models start at the beginning of the year, while others start in September.

Giving this accessory during the festive season is a thoughtful way of welcoming in the New Year. You can also offer it at the start of the new school year. Your customers can leave the diaries to their children. Outside these periods, giving a personalised diary becomes less relevant.

The different types of diary

The timing of this gift depends on the content of the personalised desk diary.
However, you need to be aware of the different types of diaries:

– Daily diaries

– Weekly diaries.

The daily planner gives you an overview of your schedule over 1 day. The weekly diary, on the other hand, is for people who want to keep precise track of their weekly schedule.

The choice between these two types of diary depends on the profile of your customers. It is even possible to offer a different model for employees and customers.

How do I customise a diary?

These days, you don’t have to look any further. At Margy Imprimeur, we offer customisation to suit every need. Professionals can choose between different models such as :

– pocket diary ;

– A desk diary ;

– the advertising diary.

In addition to the model, it is possible to print a company logo on the cover.