An advertising diary is an organisational tool that allows you to plan your tasks, work or appointments on a daily basis. This way, your time is organised precisely over the 365 days of the year, and you don’t have to remember what you’re going to do on any given day. This personalised tool is always with your staff and customers. It stays in their office and they leaf through it every day to remember all their daily activities.

What is a promotional diary?

A promotional diary has almost everything in common with an ordinary diary. However, what makes it special is the information it provides about a sector of activity, a company or an agency. It can carry a logo or a particular slogan on its cover page, reminding you of where it comes from. A promotional diary therefore helps employees to remember the company to which they belong and to forge their esprit de corps. On the other hand, it acts as a promotional item for customers. The aim of an advertising diary is therefore largely marketing.

A way to please your customers and employees

Every company should produce promotional items to showcase its brand, goods and services. You can choose from a wide range of items: mugs, pens, calendars, cups, goodies and so on. The diary remains one of the best promotional items to offer your customers. They are used on a daily basis and remain in their possession at all times, whether they are employees or managers.

A promotional diary will therefore be very useful on a daily basis for your customers and employees. They will have a good impression of your brand or your company. When they have the opportunity to buy your products or use your services, they won’t hesitate to opt for your offer. As for your employees, they’ll feel good about your company and feel the need to get even more involved in their work.

Greater visibility for your brand or company

By offering your customers or employees a customised diary, they’ll consult it often during the day or week. As a result, your brand will be constantly visible. Subconsciously, they will associate the qualities of this promotional diary with your company. That’s why it’s so important to choose high-quality, durable and practical promotional products. Your brand image depends on it.

In this way, your company can win the loyalty of consumers or your employees. This is a very good investment, since the cost/benefit ratio of this type of operation is generally very attractive. In fact, the price of a made-to-measure diary is relatively low compared with the results obtained in the medium and long term.
After all, it’s not just the sales that need to be measured, but also the reputation that your company has built up.

In fact, your company’s popularity increases exponentially the more personalised diaries you distribute. Your customers are happy with their gift and tell their family and friends about it. They may also stumble across it inadvertently and wonder where the logo on their front page came from. Finally, you can reach your target audience and attract a large number of prospects, at a reduced cost. Distributing promotional diaries is therefore an excellent way for a company to communicate

.