In this age of new technologies, communication through objects is still an effective means of communication for companies. Most of the time, companies use it to offer gifts to their employees or customers with the aim of getting a message across.

What is object-based communication?

Communication through objects is a powerful way of communicating both feelings and messages.
It involves the exchange of visual symbols or objects as a form of language that can be used as an alternative to other methods of communication. In marketing, these are known as advertising objects.

We use tangible objects such as pens, mugs, key rings, bags or top bags. This type of communication not only encourages dialogue between the people involved, but also helps communicators to understand each other better.

What are the advantages of this technique?

It will help you build customer loyalty by fitting in perfectly with professional events or sales-boosting promotions.

Promotional items also help to promote a brand and its values in a well-targeted, long-term way.

A medium in its own right

You’re wondering what form these promotional items come in?

  • Technology & Mobile: wireless or USB chargers, watches, external batteries, smartphone accessories
  • Office: notebooks, post-it notes, calculators, business card holders, bookmarks
  • Food: water bottles, mugs, thermos flasks, fridge magnets, bottle openers, kitchen accessories
  • Travel: beach bag, sports bag, cooler bag, card holder, umbrella, top bag
  • Textiles: cap, hat, t-shirt, shirt, jacket or polo shirt
  • Summer: sunglasses, flip-flops, inflatables, beach accessories