Digital Week is an opportunity to take stock of your company’s digital performance and unveil the innovations that will further boost your growth. When digital revolutionises your marketing and communications, Digital Week is the place to be.

Digital Week, a week to accelerate your development

From 21 to 25 March 2016, Digital Week will be highlighting the latest innovations and the results achieved by the countless advances made in recent years. With 21 operational training courses and a day of plenary conferences (on 23 March under the theme “Digital innovation and performance. Boost your efficiency and accelerate your business”), Digital Week is the perfect time to take stock and consider the opportunities for your company and/or your projects.

The digitisation of the economy, combined with the emergence and consecration of Smart and then Big Data, means that the digital dimension now needs to be integrated into every department of the company. The question of whether your company should move into the digital age no longer arises. The only remaining question is how to define your policy in this area and the timetable for its deployment.

Digital marketing, a revolution in corporate communications

This Digital Week will be an opportunity to look again at the importance of Data in the development of your businesses. From data collection to data security, data classification and data management, this data is now an essential part of your customer capital.
Enriched and updated in real time, this data forms the basis of your prospecting, and therefore of your development. Thanks to data mining (the analysis and understanding of data), your communications and advertising department can personalise its messages, both in terms of content and in terms of defining the best time to send them. The sales team (or the developers for your website) will then have sales pitches tailored to each prospect and/or customer. Even your production department will be able to make adjustments and be more reactive, thanks to this Data Visualisation, which ensures instant monitoring of all your marketing actions and thus enables greater responsiveness.

Digital marketing or the digital company: where does it fit in and what does the future hold?

Digital performance affects all the departments in your company, by revealing new tools for meeting new consumer expectations. Distribution has gone from being multi-channel to omni-channel, and all development strategies need to incorporate this cross-channel dimension if they are to be truly effective.
With the use of Big Data, this cross-channel marketing adapts in real time to all these distribution channels, and even becomes behavioural, since it offers a 360° vision of the customer relationship. The whole company will benefit from the innovations in scoring and forecasting that come from using Big Data. Predictive marketing opens up new avenues by modelling the behaviour of your prospects and customers. By detecting an action or a feeling in advance, predictive marketing will enable your company to anticipate, whether it’s to improve its image, combat the infidelity of some of its customers or dispel doubts and convince hesitant prospects.
By acting in advance rather than after the event, your teams become more efficient. Digital Week will shed new light on all these innovations and performances. Finally, it will be an opportunity to highlight the exponential development of connected objects and the growth forecasts in this field. As well as creating new markets and therefore new opportunities for your business, the widespread use of connected objects will generate a huge new mass of data, which all the experts are happy to describe as “more easily exploitable”. New data, which will mean new developments and new tools, which we may be talking about again at Digital Week 2017.

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