Corporate communications and the advent of digital marketing

The Paris e-Marketing trade show will be held from 12 to 14 April 2016. This event has become a must-attend for company and communications department managers, as well as for digital marketing service providers. We’ll be taking a closer look at the reasons for this success, as well as the absolute necessity for every company to keep abreast of all the latest developments in web marketing.

The e-Marketing Paris trade show: the must-attend event for all communications and marketing professionals

Last year’s e-Marketing Paris attracted a record 15,200 visitors, including 2,100 VIPs. This success is probably due to the quality of the service providers invited, and the many conferences and round-table discussions covering technical subjects as well as the day-to-day digital marketing issues facing companies of all kinds.

This year, the e-Marketing show will be expanding its programme of conferences and debates around three major themes: optimising programmatic buying, improving customer conversion and adapting digital marketing techniques to the massive use of smartphones by customers.

In addition, a new space dedicated to start-ups, the “starting blocks 2016” session, will enable ten young innovative companies to share their experience and know-how in web marketing, content creation, customer acquisition, etc. with visitors and exhibitors alike.
Of course, the Venus trophies, awarded for innovations in marketing and customer relations, will once again be presented by an audience of well-informed professionals.

Digital marketing at the heart of communication between companies and their customers

Once again this year, the e-Marketing Paris trade show will appeal to an ever-growing variety of professional categories looking for answers and information.

Last year, the e-Marketing Paris organisers were able to gather valuable data on the professions of their visitors:
– 37% Directors/Marketing Managers
– 20% CEOs / Managing Directors / General Managers,
– 13% Communication Managers,
– 11% Sales Managers,
– 9% IT managers,
– 8% Consultants,
– 2% Others.

What’s more, the figures from the 2015 show highlight the vital importance for any company, whatever its size, of learning to be a complete master and autonomous when it comes to digital marketing. The majority of visitors in 2015, 67%, worked in companies with fewer than 100 employees, a majority that is highly symbolic of the importance of the web marketing phenomenon.

Digital marketing, until recently the preserve of a relatively small audience, has now acquired its credentials. All company directors seem to have realised that without a well-constructed, pragmatic presence on the web, customer relations – and converting them into sales – become problematic.

More than ever, web marketing and communication are at the heart of many business leaders’ preoccupations. However, new techniques and tools require increased and continuous information. The e-Marketing show is therefore the ideal opportunity for everyone to find out more, exchange ideas and assess their company ‘s digital marketing practices, as well as meeting the biggest players in the sector, such as Google, which will be present at the show for the first time this year.

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