Éditions Zulma is known for its colourful, graphic covers. Covers that are recognisable at a glance, and yet at the same time unique. These masterpieces are the brainchild of a talented and ingenious graphic designer.

Covers like works of art

Geometric patterns, colours and inverted triangles are the hallmarks of Zulma covers. The inspiration came straight from Éditions Pengui in the 1950s and a German publisher, Insel verlag.

The publisher chose to use highly graphic and iconic motifs for its covers. Circles, triangles, straight lines, stars, spots… the aim is to work with these shapes and patterns to produce a symmetrical cover.

The colours are also well represented and very present. They range from bright, flashy colours to more discreet pastel shades. They are in total harmony with the chosen design. The combination of graphics and colours is always well thought out.

Let’s not forget the inverted triangle on a white background, the central geometric shape common to all the covers. It is located at the top of the cover and bears the author’s name, the title of the book and the initial “Z” specific to the publishing house. The choice of typeface is specific to each book and reflects its identity and content.

The combination of all these components produces a striking result, comparable to an abstract work of art.

The work of an English artist

The man behind these covers is English: graphic designer David Pearson. It was the director of Editions herself who went across the Channel to seek out the graphic designer’s expertise. Laura Leroy had already had the opportunity to admire the artist’s talents through his previous work, notably for Penguin. Pearson is responsible for submitting proposals to the director of Zulma, who gives her opinion and guidelines for any changes. The two protagonists work together to produce cover designs that are as extravagant as they are striking.

A unique graphic charter

Graphic designer David Pearson and publishing director Laura Leroy wanted to establish a graphic charter specific to Éditions Zulma. This mix of graphic forms, colours and typographic choices has given rise to a unique visual identity . The books published are different, but all recognisable as being from the same edition. This is the publisher’s way of differentiating itself from other editions and imposing its own design. In a bookshop, Zulma books are immediately recognisable thanks to their unique design. A company’s visual identity is vital to its communication and marketing influence . It contributes to its success and personality. With such distinguished and atypical graphic choices, Zulma has succeeded in forging a strong image.

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