Three days of augmented commerce

From 12 to 14 September 2016, the second edition of Paris Retail Week will be held under the Parisian roof of the Porte de Versailles Exhibition Centre, with this year’s event focusing on the theme of augmented commerce. In this 50,000 m2 space organised into 3 villages, where 1,000 exhibitors will come to represent their companies (start-ups and agencies), no fewer than 50,000 visitors are expected.

300 conferences will be held throughout the show, with a view to defining the major issues of the day, the new trends and the best strategies to be put in place, while working together to design the strategies of tomorrow. Participants will be able to take advantage of simultaneous translation from English to follow the highlights of the show.

Many prestigious international players will be sharing their expertise: Philip Rosenzweig, Vice President of Real Estate, Store Design & Construction at Kate Spade New York, will be present on Monday 12 September from 3:00 to 4:00 pm for his first public appearance in France, with a keynote address. Maëlle Gavet, Executive Vice-President of Priceline Group (3rd largest international e-commerce group and world leader in travel), will also be giving her first oral presentation in France, on Tuesday 13 September from 16:00 to 17:00.

The Paris Retail Awards

A new addition to the event programme this year is the Paris Retail Awards, which recognise the ten most innovative companies. The “Rookie of the Year” prize will be awarded to the most promising start-ups. 27 finalists have been selected by the Jury, divided into eight categories: Logistics, 360° Customer Experience, CRM: from lead to customer, Brand Experience: Agency Awards, Technology, Digitalisation of the point of sale, Social commerce, and Point of sale layout.

The new challenges of digital commerce

Today’s physical stores must be seen as just one of a number of points of contact between the customer and the company. Mobile tools and social networks have reshuffled the deck in terms of habits, expectations and preferences towards e-commerce. The shopping experience is now an integral part of everyday life. Consumers are demanding new developments tailored to their reality as (hyper)connected customers, with practical and innovative solutions – indoor geolocation, paperless payment, personalised shopping and services, etc. – and the management of the customer experience must become increasingly fluid and intuitive.

For businesses, the stakes are obviously high, and they are more than ever a guarantee of the future. Data collection, customer loyalty… the new perspectives of augmented commerce are at the heart of current and future strategies. The aim is to create a genuine symbiosis between the brand and the consumer.
By bringing together professionals from the retail and e-commerce community, Paris Retail Week succeeds in bringing together the best of the international retail scene, providing a comprehensive overview of new trends and a total immersion in the most innovative digital sales practices.

See you on 12 September at the Parc des expositions, 1, place de la Porte de Versailles, 75015 Paris.

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