As well as communication campaigns, promotional items can help you raise your profile and raise your profile. Their cost/effectiveness ratio defies all competition. We take a closer look at this growth driver, which is sometimes overlooked by companies.

Although it’s an old-fashioned way of communicating, promotional products are still a highly effective marketing strategy for attracting prospective customers and building customer loyalty. According to a study carried out by 2FPCO*, promotional items have a recall rate of 81% and are much more memorable than an advertisement on television or in a magazine, at a much lower cost! These corporate gifts are now designed for everyday use, ensuring long-term visibility and maximum exposure for your brand. If they are original, they also convey an image of modernity and innovation that will have a positive impact on your company’s image. In the long run, object marketing has a significant influence on your business and helps to boost your sales.

Choosing the right promotional item

A corporate gift that can be kept, or even displayed, generally fulfils four criteria: it is useful, beautiful, evokes a memory and has a market value. To be as effective as possible, you need to choose the promotional items your company offers carefully, taking into account the context of the event, your sector of activity and, of course, your customers’ needs. The information conveyed by the product should also be carefully considered. At a trade fair, for example, an advertising bag will ensure excellent visibility, not only for the person carrying it but also for anyone standing next to them, as long as the message is both visible (from at least five metres away) and effective.

A popular marketing strategy

Far from being obsolete, object marketing is proving to be a fully-fledged medium with an unbeatable cost-effectiveness ratio, ideally complementing digital or traditional communications operations. What’s more, it has a good reputation: 79% of French people would like to receive more promotional objects and 42% have a better opinion of the company that has given them such a gift (2FPCO survey). This popularity is mainly due to the fact that communication through objects has been able to reinvent itself, with exclusive and original products that hit the bull’s eye.

Personalised gifts from Margy Consultants for a “wow effect”.

As you will have realised, communication through objects is only effective if it is well thought out. Companies wishing to take advantage of its marketing potential can seek advice from companies with expertise in the field, who are renewing the genre with gifts that will catch the eye of your prospects and customers. Such is the case with Margy Consultants: the manufacturer of diaries, personalised calendars and advertising media has just released its new catalogue of personalised items, featuring a vast choice of corporate gifts guaranteed to create a “wow effect”. The range includes computer and office accessories, home decorations, leisure products and fashion accessories, all in stunning designs and colours.

* French federation of object-based communication professionals.

Other articles :

  • Promotional items: a lower marketing budget for a lasting return on investment
  • Margy Consultants, an advertising print agency at your service