These days, everyone is connected. It’s becoming difficult, if not almost impossible, to do without a smartphone, tablet or other accessory that connects us to reality. All our activities are following the trend, going increasingly digital.
And yet there remains one unchanging medium that has survived the centuries and decades without going out of fashion: paper.
It was time for this medium to follow the trend, without being distorted. Today, Arjowiggins Creative Papers is giving paper a new lease of life with the development of Powercoat, the connected paper. A new step towards dematerialisation.

Powercoat, the benchmark for connected paper

Distributed by Antalis – Europe’s leading distributor of paper, packaging solutions and visual communication products for professionals – Powercoat is Arjowiggins’ benchmark brand.
The Powercoat range has been conceived and designed to match the new digital trend. The challenges of digital, technology and security are evolving, so it made sense to adapt. This paper fits in with the current movement, while retaining its specific features that make it a unique paper range. It has an extremely wide range of applications, opening up a host of opportunities.

More about Powercoat

Powercoat is a connected object. In other words, it is equipped with technologies linking it to the Internet. Thanks to this access to the Web, it can concentrate and transmit data. This famous data is invaluable to marketing, which can concentrate information specific to each Internet user (location, tastes, interests, etc.).
The Powercoat will display data when consumers hold their smartphones in front of the paper. An NFC chip is integrated into this connected paper, which will establish the link between the paper and the smartphone. The consumer will access an application that provides different types of content.

A wide range of products

To meet all expectations, the Powercoat range is divided into 6 categories. Powercoat® Alive 2-up, Powercoat® Alive 4-up, Powercoat® Alive 25-up, Powercoat® Alive Labels, Powercoat® Bespoke products and Powercoat® Smartcore. Each category meets specific needs and requirements.

Why use connected paper?

Powercoat connected paper is aimed primarily at press and marketing professionals. This new technology focuses on interactivity with readers and consumers through content.
Brands can use data to gather information about their readers, enabling them to target their marketing strategies more effectively.
The emergence of this connected paper will multiply the opportunities for businesses.

This evolution of paper marks a significant step in the digitalisation and connection of our daily lives. Paper is coming to life, becoming a genuine communication tool. A new lease of life for this timeless medium. All that’s left to do is choose from the wide range of Powercoat products offered by Antalis.

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