The importance of promotional items in the marketing process

Marketing techniques and sales aids are very varied and very open. However, some marketing approaches are more effective and more profitable than others. The creation ofpromotional items is a highly effective way of building customer loyalty or creating new ones. Personalised corporate gifts are still an effective and economical way of getting a real return on investment from your marketing efforts, compared with all the other new products of their kind.

Why should a company continue to rely on gifts as a way of raising its profile?

For some specialists in the field, personalised corporate gifts might appear to be a ‘classic’ method of developing marketing loyalty. Despite the term “classic”, which might give an outdated image, personalised business gifts remain a sure-fire way of building good customer relations.

Personalised promotional items can be slipped in anywhere and can be found in every nook and cranny of your customer’s desk. Whether it’s a pen, a personalised diary or a calendar bearing your company’s logo, the item is part of your customer’s daily working environment. A diary can be carried and consulted, a pen can be borrowed and in the simplest way possible, your image linked to your company’s promotional item gains in visibility.
Much more than just an advertising campaign, the object offered by your company is not just one of many campaigns in your customer’s mind, but is part of a multi-daily use. Thanks to the promotional item, your company “lives” in your customers’ immediate environment.

The return on investment generated by the creation of personalised advertising objects compared with other marketing techniques

Of course, promotional items have a strong commercial impact because of their permanent presence in your customer’s world, unlike advertising campaigns that focus on an immediate but not lasting effect. By having a constant presence in the world of its target customers, the promotional item repeats its message continuously, whereas simple advertising is heard only once.
What’s more, the positive, lasting impact ofpromotional items is also much more economical than other marketing techniques. For example, advertising in media such as magazines, newspapers or radio, as well as television advertising, are much more expensive than a marketing campaign based on advertising objects. For a message that will only be ephemeral compared with a quality promotional item such as a diary or calendar, which will be useful, and therefore visible, throughout the year.
Clearly, the return on investment from an approach such as the creation of personalised advertising objects will be all the more attractive because its initial cost is much lower than that of another advertising medium. The return on investment from the campaign will be calculated not on the basis of a single marketing “hit” but over a much longer period of visibility and publicity, which means positive commercial results in the short term as well as in the medium and long term.
Launching a marketing campaign based on the creation of personalised objects would therefore be an effective and economical way of influencing the image given by your company to your customers or prospects. By focusing on the quality of the advertising products offered, your company will influence the positive impact it creates for its customers, as well as ensuring a reliable return on investment over the long term rather than just the short term.
Margy Consultants, a leader in the personalised advertising object market, will offer you quality commercial support adapted to the commercial message you wish to convey.

For more details, see the article“Who is Margy Imprimeur?