The printing industry has come a long way and is playing an increasingly important role in the global economy. Printers have not given up their place in the face of the many strategies for digitalising media. The digital era has therefore had no impact on certain aspects of the printing sector. In other words, it is a sector that has bypassed the fundamental functionalities designed to be part of the cogwheel of contemporary marketing strategies.

Printing designed to conquer markets

Economic analysts have drawn up graphs demonstrating the boom in the world of printing. So it’s no longer just about printing on paper, which has given way to digital documents. Rather, printing is part of a system that is inherent to certain markets. There are three major markets that rely on the expertise of printers to stand out from their competitors. These are the decoration market, with high-definition printing on a range of substrates, including decors and laminates. The creative industry is tapping into the potential of inkjet printing to innovate. Furniture, floors, walls and other interiors can now be covered in printed reproductions. The technology has made a major contribution to improving printing on all kinds of materials (paper, textiles, iron, wood, etc.).

In addition to decoration, the design market is also inspired by printing processes to make a name for itself. This type of market includes electronic items based on printing, such as the many printed electronic tools(power coat, printed circuit, switch, RFI, etc.). A system that distinguishes itself from other products through its specific functionality. Another market that draws on printers’ expertise to improve is the textile industry. This industry has undergone a real revolution with 3D inkjet-printed fabrics. A number of clothing lines of this kind are being proposed by designers.

The label printing revolution

Label printing has hardly experienced the difficulties of simple printing. This is due to the need for visual brand representation. That’s why label printing is so popular. This is in contrast to simple printing, which is losing its importance to consumers as a result of digitalisation. The digitisation of physical media has nothing to do with label printing.

Since this sector is concerned with packaging for all kinds of products, it is clear that it is constantly on the move. The major brands use printing companies to create specific models. What’s more, a label can be made of paper, sachet, fabric, cardboard and much more. The companies responsible for printing labels have the technology needed to reproduce quality designs and graphics. Label printing is also based on an inkjet printing process. This diversifies the models of labels available on the market.

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