At a time when communication is becoming an essential vector for performance and results, some companies are innovating in the field of visual communication, particularly large-format communication. It is becoming increasingly difficult to stand out from the crowd and assert oneself in an increasingly competitive environment. The techniques and means of communication are more and more numerous and varied. That’s why Antalis, Europe’s leading distributor of paper, packaging and visual communication solutions for businesses, has developed an innovative concept.

In response to an increasingly invasive competitive environment, Antalis has launched its Coala Magnetics range.

Antalis, leader in the production of creative papers

Antalis is a leader in the production of creative papers. The company targets a professional clientele. Its aim is to establish a relationship of trust with its customers, and to offer its expertise and innovation strategy through services of impeccable quality. Coala Magnetic completes an already extensive range of Coala large-format printing solutions.

Coala Magnetics, a wide and innovative range

Coala Magnetics is based on a simple system and simple implementation. It involves visual communication affixed to a magnetic substrate. The concept offers a wide range of applications. Before taking advantage of its many benefits, there are two possible options. Direct printing on a white magnetic PVC board, or laminating a printed vinyl onto a magnetic base. Once this choice has been made, the solutions are endless: application on cars, fridges, signs, supermarket shelves, etc… The range is vast. What’s more, the magnetic force can be adapted to suit the chosen solution. For example, a thin product will be associated with a weaker magnetic power than a product affixed to a car, for example.
The communication device has been available since mid-July 2017 on the Antalis catalogue.

A simple and adaptable communication technique

The Coala Magnetics range can be adapted to all media. The adhesive magnetic base is simply attached to the surface to be covered. All you have to do is choose the medium best suited to your communication campaign. Thanks to its adaptability and large-format potential, the solution is particularly well-suited to shops, major retailers, hotels and restaurants.
It also has the significant advantage of being inexpensive, and does not require the intervention of a professional.
Coala Magnetics is easy to use and scalable. In fact, an ongoing campaign can be modified over a given period, depending on the promotional operations of the moment.

Coala Magnetics at C!Print

Antalis will be presenting its innovative Coala Magnetics range at the C!Print trade show in Lyon from 6 to 8 February 2018. This is an opportunity to meet professionals and showcase this complete range of large-format printing products. The C!Print show gives professionals the opportunity to discuss printing and communication techniques, and to preview the latest innovative printing solutions.

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