The second Print-In-Progress trade fair will be held on 10 and 11 October at Porte de la Vilette in Paris. Against a backdrop of constant change in the advertising industry, Print-In-Progress is a meeting place for professionals working in the sector.
The aim is to decipher innovations and adapt them to the challenges of contemporary communications. Brands, creative professionals and industries will find ways to stand out from the crowd by innovating in their respective sectors.

Discovering the latest innovations

The Print-In-Progress show is an opportunity to discover the latest innovations in print. These innovations are available in a variety of sectors for very specific needs.

Communication

At this show, communication will be one of the sectors in the spotlight. Particularly in the case of events. Graphic design and design for marketing purposes will be discussed, with a view to sharing the latest advances in the field.

Packaging

The trend in packaging is towards the connected. Or how to offer a more privileged relationship between a brand and its consumers. The Print-In-Progress show will feature a host of demonstrations and debates.

Retail

In retail, nothing is ever left to chance. Shopfitting and point-of-sale advertising require constant innovation.

Decoration

Decoration techniques are evolving. Digital printing on rigid substrates is opening up new horizons for the decorating profession.

Keynotes on the programme

With 60 speakers and 80 exhibitors, Print-In-Progress 2018 will be an opportunity to present the innovative projects of the year. The main players and designers will be taking it in turns to explain the concepts behind their creations.

The aim of the show is to support the various professionals present through conferences and presentations. With a cross-disciplinary programme, Print-In-Progress 2018 will feature exhibitors from the leading brands and experts in the print sector.

Themed hubs

Divided into four sectors, each representing a different world, the hubs will provide an opportunity to gauge the development of strategic markets. These are the key sectors of packaging, decoration, retail and communication.

These hubs enable visitors to gauge the key issues at stake in each of these sectors. With recognised speakers, visitors can be sure of benefiting from the opinions of informed observers.

Key objectives

This second edition of the Print-In-Progress show has a number of objectives. The first is to consolidate the event’s position in terms of brand innovation.

Secondly, the show aims to educate the printers attending and support them in their transformation. This second phase will be based on feedback from end-users of the new printing processes.

Innovation through personalisation

Digital, sign and print are key issues that need to be mastered in the retail sector. In a context where physical and digital have to coexist, it is important to improve the in-store customer experience.

To this end, a number of innovations are emerging. Various technical solutions are being adopted by brands to convert theuser experience on the internet into a customer experience in-store. These must both be pleasant for the customer. Personalisation, via connected packaging for example, offers a new marketing perspective.

How to take part in Print-In-Progress 2018?

Print-In-Progress is an invitation-only event. To take part, nothing could be simpler. Go to this page, follow the instructions and print your access badge.

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