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Branding, a company's marketing showcase
Branding is the entire culture surrounding a brand, enabling a company to establish itself as a benchmark in its sector of activity: its name, its logo, everything that makes up its personality and that of those who cultivate it. The best way for a brand to become known is through advertising, but this is the result of a great deal of upstream marketing work to ensure that the message is clear and effective.
The means available
Companies have a whole range of options for creating the commercial identity and personality of their brand. The first step is the logo. Customers need to be able to make an immediate connection between the logo, the company and the products it markets. It must reflect the brand by being simple, memorable and attention-grabbing. The same applies to the graphic charter. Next come all the communication and advertising media, which must incorporate all the codes of the logo and effectively convey the brand's image. Promotional items and gifts are good customisable communication media. They help to anchor the brand in everyday life, getting customers used to seeing the logo on a regular basis and creating a sense of automaticity when consumers come into contact with the products and services, as if they were already familiar with the brand. The website should not be neglected either, as it is the permanent showcase on the Internet. The various advertising media also need to be worked on: videos and advertising brochures need to convey positive feelings about the company to its customers. The message must be clear if it is to be understood by the target consumers, and must demonstrate the brand's honesty if it is to win their trust and recognition. The products and services and the context in which they are marketed must offer quality services so that a new marketing element comes into play: word of mouth. A satisfied customer will talk about it, and will very often generate more publicity than the entire marketing department put together. On the other hand, an unhappy consumer will also spread the word, and a declining reputation is much harder to recover from.
Branding is about showcasing
A strong image is the goal. A company that has gained the recognition and trust of its customers can afford to rely less on advertising. All this advertising, marketing and sales work must enhance the customer's perception of the brand, both through the purchase of products and services and through communication. Profitability will only be possible once customer loyalty has been built up and brand awareness has been strengthened. Communication revolves around the brand's culture and values, and must make itself felt through the various advertising media. Branding must therefore cultivate its personality and adapt its commercial, marketing and communication actions if it is to be successful.
Who is Margy Consultants?
Margy Consultants has been the leading supplier of advertising diaries and manufacturer of advertising calendars for over 20 years. It specialises in print development and the personalisation of its products. Its activities are extensive in the African market.
The company is developing in several fields of expertise, including publishing, printing and marketing, including the manufacture of communication media on paper, for events or professional purposes.
Margy Consultants is in charge of the entire production chain, from design, graphic creation, printing, layout and dispatch. All this is done on time and with optimal quality control.
For several years now, the company has been developing and diversifying as a creator and printer of various commercial media, including annual reports, brochures, magazines, catalogues, etc. A wide selection of products is available in specified formats, styles and content.
Here is a brief history of the company since it was founded:
1995 - Creation of Margy Consultants in the field of advertising management and printing
1995 - Production of the 1st advertising edition for the CCI - Rouen Chamber of Commerce and Industry
1996 - Production of the pilgrim's guide for the visit of Pope John Paul II to Reims - Communication and marketing project
1997 - Development of the Communications Consultancy Agency - Advertising agency
1998 - Production of a special diary for Israel's 50th anniversary.
1998 - Development of a printer's project for the World Cup - for the event marketing and advertising management section.
1999 - Production of a special diary for the State of Qatar
2000 - Production of a special diary for the Embassy of the United Arab Emirates - U.A.E.
2001 - Start of the printing department - Printing and advertising department, Agendas, calendars, advertising edition Agenda for the Embassy of Senegal
2002 - Production of the official diary for the Egyptian Embassy in France
2003 - Genuine set-up of the printing business
2004 - Launch of the website - Printing and advertising on behalf of companies, embassies and institutions
2005 - New section Agendas, calendars, advertising publishing (leaflets, brochures, catalogues, etc.)
2005-2015 - Margy Consultants positions itself as a manufacturer and specialist in personalised diaries and advertising calendars
2010 - Manufacture and printing of diaries, calendars and advertising media
2011 - Specialisation in printing development
2012 - Diaries, calendars, advertising publishing (leaflets, brochures, catalogues, etc.)
2013 - Acquisition of 2 brands: Agenda Afrique and Agenda Amphore
2015 - Margy Consultants margyconsultants.com celebrates its 20th anniversary in business and leading supplier of advertising diaries and manufacturer of personalised advertising calendars
Margy Consultants is proud to be the leading manufacturer, supplier and printer of personalised diaries and advertising calendars.
Over the past 20 years, the company has grown and distinguished itself in the printing industry through innovation, quality and diversification of its products and services.
The company serves businesses, embassies and institutions.
Here is the list of printing products offered:
- Advertising diaries
- Advertising calendars
- Annual reports
- Brochures, magazines and catalogues
- Leaflets and brochures
- Books, comics, lookbooks, etc.
- Business cards, flyers, posters, leaflets
Margy Consultants is one of the few companies to offer a made-to-measure personalisation service for African diplomatic, private and corporate institutions. It is the leading manufacturer and supplier of annual activity reports for Africa. It has also produced annual activity reports for Ecobank.
You can also view the Margy Consultants film produced to mark its 20th anniversary.
Annual activity report
The annual report is without doubt the most important document produced by a company or institution. A coherent, well-written annual activity report boosts investor confidence, supports stock market performance, and serves to maintain stakeholder optimism in the company's abilities.
The entire design of the annual report (graphic design, layout, printing, information structure, etc.) must comply with specific rules, based on precise skills and impeccable know-how, with a view to presenting financial data in accordance with the legal framework, and in line with the company's specific characteristics and strategy.
The business report template presented is standard and can be customised according to your criteria. It can be adapted to your company's specific requirements.
Our team of analysts and graphic designers will work with you to produce your annual reports and guide you in :
- highlight your company's key elements and results ;
- show the stages from one financial year to the next;
- put key events into perspective;
- present the figures in relation to the highlights and the company's strategy;
- guarantee a polished presentation and effective, value-enhancing communication.
Read: Your company's annual activity report: an assessment of your good health, a brand image to maintain
Contact us for a free quote on designing andprinting your annual report!