The paper catalogue

The advantages of the paper catalogue

A couple of years ago, proposing an on-line catalogue would have been proof of a company's innovation and commercial dynamism. In 2017, to be considered on the front line, it is once again advisable to propose for your customers the pleasure of turning printed pages. A turnaround explained by the versatility of the good old paper catalogue that has never stopped responding to companies requirements.

Ease of use

The beauty of giving a paper catalogue is that it lets customers leaf through it at their leisure and to share it. This ease of use, the direct access to the products and the freedom to consult them, explains the high level of confidence that printed catalogues inspire in consumers from all over the world. This is attested to by studies and polls including the Australian Catalogue Association, where 70% of buyers stated that they prefer paper catalogues, compared to 10% that only consult on-line versions.

Sharing information

This trend is also apparent in the Scandinavian countries where 38% of consumers found their product in a paper catalogue before buying it online.

This flexibility of use combined with its quality of presentation and information enables printed catalogues to establish a company's reputation. It conveys the brand image and facilitates access to other channels of information in a marketing approach.

The paper catalogue, cornerstone of multichannel strategy

Printed catalogues are the incontestable vectors to lead prospects to your company's internet site. Here, consumers can find complementary information, a more complete graphic presentation, pages dedicated to social networks, as well as real time customer services.

The best news is that the QR codes lead directly to the products' online file and its contents, which in augmented reality allows customers to handle the product as if it was in their very hands. Ikea has not been slow in seizing this function, thus enabling its customers to visualise the furniture in their own lounge rooms. The paper catalogue has become the centre piece of a marketing mix strategy that gives immediate access to digital platforms, whereas the opposite is impossible.

Attract and project the company's brand image

Viewed from a multichannel business perspective, the paper catalogue, with its unfettered presence, enables companies to forge their brand image and position themselves by employing appropriate layouts in direct relation to their digital graphic charter. The reader identifies more readily with this universe.

Once this proximity is created, the company can refine its clientele's profile type to obtain better sales returns thanks to targeting. Customers are attracted by an interactive printed catalogue that allows them to quickly familiarise themselves with a product. They can then, thanks to QR codes and their smartphone, contact a shop that distributes the product and purchase it in the space of a couple of clicks. The sequence is completed naturally with a process of product transparency and with strengthened confidence at each step.

Improving digital marketing with paper catalogues

Even if 18% of the French have put a “No advertising” sticker on their letter boxes and a third of them appear resistant to printed catalogues, their loyalty remains intact. The printed catalogue is still the preferred tool by comparison and possesses a renown superior to the online catalogue.

Far from being left for dead, the paper catalogue, with its multiple uses, is from now on at the centre of all marketing strategies. Digital marketing's future will not be written without it, but thanks to it.


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Annual reports Margy consultants

Your company's annual report: a diagnosis of the firm's corporate health, maintaining the brand's image

Proposing a personalised annual report, a personalised choice of marketing support for your professional partners.

Your company has closed its financial year by publishing its balance sheet and profit and loss accounts. Now it is a question of preparing your annual report, which will present your company’s financial results, as well as its prospects for future development, the key events of the previous year, and so on. This essential document is, of course, a guarantee of a serious and healthy financial state of your business.

Essential points of the activity report or annual report for both small and large firms

The annual report of a small or large company is a document drawn up at the close of each financial year. Each business leader should prepare this document that will present the business accounts via the balance sheet and the profit and loss account at the very least.
The annual report must be presented to shareholders no later than 15 days after the general shareholders meeting, where the company's accounts have been validated, and 4 months after the closure of accounts for the elapsed financial year.
In addition to the report being compulsory for all directors of a public limited company, limited liability company, or a partnership, it should clearly and coherently present the past year's business, economic and financial, as well as development prospects, marketing strategies and the company's projects for the coming year.

Why should annual reports be personalised by a merchandising manufacturer and producer?

The company head should oversee, without delay, the preparation of the annual report, with an aim to realising a clear and reassuring document targeting current or potential future financial partners.
Since annual reports are an official and compulsory document, likely to be read by diverse economic partners, they can be utilised as a tool to highlight the firm's good health.
Annual reports therefore play a functional administrative and informative role, as well as diffusing a positive image.
Margy Consultants propose their graphic and printing services to managers of small and large companies in preparing an annual report capable of showcasing their business.
Aware of the importance of the annual report on the firm's image, Margy Consultants brings its know-how to draft and publish a clear and well presented annual report for small and large firms that will enhance all the important points elaborated in the presentation.
Given the special nature of annual reports, this document can be seen as an advertising support, a marketing tool of choice capable of diffusing your company's ambitions and key figures well beyond the document's formal value. This necessitates a meticulous valorisation and presentation by the printer and producer, accustomed to enhancing this type of document.

Every firm's communication documents require a rigorous and skilful implementation.


digital printing - Margy Consultant Blog

Development of digital printing with product personalisation

Personalisation techniques are well-known in marketing. The Mars company launched the United States' biggest marketing campaign 15 years ago when they introduced their famous chocolate sweets, M&M's. This campaign was the first example of sophisticated printing and was a resounding consumer success. Since then we have seen printing on textiles, on cars, and so on. The last several years the trend has become more and more marked.

Technology growth favours large brands who have the opportunity to differentiate their products and to win over more and more consumers

Evian, Coca-Cola, Oreo, Nutella... Companies offer more and more personalisation with their products. This marketing technique pampers consumers who feel that they possess a unique product.

Customers of the famous soft-drink brand can choose an original packaging by its colour or by the inscription of their first name. Italy's Ferrero company has also given its customers the choice of emblazoning the well-known jar of chocolate spread with a personalised packaging. What's more, the customer will not only have the pleasure of the chocolate spread, but also the choice of surprising a friend with a jar inscribed with his/her name on the white paper. The friend will obviously feel privileged by this personalised familiar object. In the case of the famous brand of biscuits, the customer has the possibility of colouring the packaging or even choosing between different designs. At a time when colouring is becoming trendy for adults, this 10 dollar privilege is a big hit on the other side of the Atlantic.

The generation Y, born at the end of the 70's, being more susceptible emotionally than economically, has been clearly affected by personalised digital printing. In the US one person in five would like to have a personalised product and one in four in Asia.

At a time when the number of medias skyrocket, personalisation is a new boon for consumer expectations.

Consumers express themselves, give their opinions on the products and demand a special relationship with the company. On the other hand, the company registers all this information attentively, and can reutilise it during the next campaign.

Technological progress enables the growth of digital printing thanks to the change brought on by personalised packaging; and it's only the beginning. The costs and the speed of production are also expected to evolve. Digital devices benefit the product, and innovation benefits marketing.

One of the new growth sectors for digital printing will be 3D printing

Certain brands, such as Barilla, organise promotional contests where the winner can create their own pasta model using 3D printing production. The BMW brand has also launched a publicity campaign for children, who can use this new printing technology to design their own cars, and by so doing transform their dreams into reality. Digital printing has a long and bright future!


Another article: Merchandising media: reduce your advertising budget for a long-term investment return


Merchandising media - Blog Margy Consultants

Merchandising media: reduce your advertising budget for a long-term investment return

Merchandising media's importance in business situations

Marketing techniques and promotional media have become more diverse and accessible in 2016. However, certain merchandising approaches are more effective and profitable than others. The use of merchandising supports remains an extremely effective way of maintaining and creating customer loyalty. A corporate merchandising gift, compared to other innovations, continues to be a potent and economic means of realising a genuine return on investment in professional marketing.

Why companies strengthen their corporate reputation by investing in merchandising media

According to certain marketing specialists, promotional merchandising seems to be a classic means of developing and creating corporate customer loyalty. Disregarding the term «classic«, which can purvey connotations of an obsolete image, personalised merchandising remains a sound investment in good customer relations.
Merchandising gifts are omni-present and have access to all the nooks and crannies of your customers' offices. Whether it's a pen, personalised diary or logo-branded calendar, the object becomes an insider in your customer's daily professional environment. Diaries are mobile and can be consulted anywhere, pens can be lent, and with your image indelibly linked to the merchandising object, your company will increase its visibility in the easiest possible way. More so than a publicity campaign, your company's merchandising gift, will not just pass the customer by like other campaigns, but embed itself in the customer's day to day activities. Thanks to the merchandising object your firm will actually move into your customer's immediate environment.

Investment return generated by merchandising objects in comparison with other marketing techniques

Unlike publicity campaigns which rely on a short-term effect, merchandising objects have a strong business impact by their presence in your customer's environment. Indeed, with the merchandising gift's occupation of your customer's universe, it will repeat its message continually, whereas simple advertising tends to be a one-off affair. Moreover merchandising gifts' long-term positive impact are a lot more economic than other marketing techniques. Therefore advertising in media such as magazines, newspapers or radio and television account for greater investments than campaigns based on merchandising supports. Short-lived messages cannot compare to that of quality merchandising objects, such as diaries and calendars, which benefit from year round usefulness and visibility.

Certainly investment returns on personalised merchandising objects are a lot more interesting with regard to their initial cost, compared to other publicity vehicles. Campaign investment returns can now be calculated not only on one marketing episode, but over a longer period of visibility and publicity, resulting in positive commercial benefits in the short, medium and long term.

Launching a marketing campaign based on the creation of personalised merchandising objects is an effective and economic means of projecting your company's image on your customers and potential customers. By investing in quality promotional supports, your company will have a positive impact on its customers, and a reliable return on investments in the long- and short-term.

Margy Consultants, market leader of personalised promotional gifts, can offer you quality and adapted merchandising supports that transmit your firm's positive commercial message.

For more details, read the article "Margy Imprimeur, who are we?"


personalised advertising diaries - Margy Consultants blog

Companies and businesses: do you want personalised advertising diaries for your customers?

Margy Consultants, personalised diary specialist for France and Africa proposes its expertise

May is the ideal time to order a personalised diary to present to your customers. It comes complete with a monthly calendar grid running from September to September, and by ordering now you will be able to distribute the diary at the right moment. However, perhaps you are still not convinced of the effectivity of this advertising technique? You can rely upon Margy Consultants, French and African market leader of manufacturing advertising diaries, to comprehend the importance of these advertising objects in your marketing campaigns!

Why should you choose to order bespoke advertising diaries?

With the advent of programmatic advertising, eye tracking and not forgetting intelligent geolocation, you may well have doubts about the relevance of personalised advertising objects for your customers?

However, what could be more logical than to personalise objects of daily use in your company or business colours. Especially since these objects will then be all the more visible, and can be used an incalculable number of times during the course of a normal working day? It is thanks to this enormous visibility potential that promotional objects are more effective than web marketing; the latter having a tendency to be more erratic. Personalised advertising diaries become an integral part of your customer's work environment, while programmatic advertising is only momentarily visible on screens.

Furthermore, far from being overtaken by multimedia, the personalised advertising diary, as proposed by Margy Consultants, still has many chapters left to write in the future!

Margy Consultants: expert manufacturer of advertising diaries for the perfect personalisation of your communication supports

To be able to propose a calendar grid for your personalised diaries for the period September to September, it is ideal to place your order in May. This will ensure the necessary manufacturing time to create the perfect personalisation of your diaries.

Margy Consultants, bespoke advertising diary specialist for Africa and France, proposes many different personalisation options. These will enhance your quality advertising diary in a unique manner, thereby giving you the opportunity to present a fine image of your company or business.

You can choose your diary from the large assortment of models proposed, ranging from the practical side to subtle aesthetic beauty. The collection includes such diaries as the practical and economic Premium, or the luxury diary Zambeze, delicate and refined. There are also more original diary formats like the square Jubba or the spiral Sanaga. These diaries are of course available in multiple colours and materials, which can be adapted to the colours of your company or business.

What's more, Margy Consultants gives you the choice of different diary finishes depending on your preferences and your marketing budget. You also have the possibility of refining the personalisation of your advertising diary: the choice of branding type and colour, a selection which includes many vintage types as well as the option of metal corners or clips to reinforce your diary. There is even a personalised bookmark to facilitate page identification.

Of course, the originality of the personalisation options for your diary has not been forgotten either! Margy Consultants allows you the choice of a bi-material cover, personalised pages, overprinting for your logo and even personalised calendar grids, all according to your wishes.
You don't have the time to hesitate, your company's personalised diary is already waiting for you!


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books advertising publishing - Margy Consultants

Margy Consultants, advertising publisher, at your service

The different printing choices can be adapted to all business supports that we propose.

Catalogues or "look-book"

Catalogues or “look-books” valorise your business or different themes of your choice. They are an essential communication tool, often displaying several products, and we propose different printing formats – landscape, portrait, square or narrow.

Brochures

Your bespoke brochure will be printed according to your needs with our offset printing technique enabling us to produce high-pagination brochures. Your brochures will be original, and we guarantee that you will receive a large response from our proposals.

Leaflets

Leaflets are a presentation and communication tool. This product has a significant commercial potential. Our printing options for this support are the same as for our others, giving you a choice of paper, format, embossing, varnish and so on. Leaflets are generally employed as a business support, representing a company and its know-how.

Magazines

Magazine printing is very important to us and that is why we do all we can to please you. Whether you want a trade magazine, a photographic publication or a communication support, the printing will be accomplished with careful and genuine professionalism.

Why choose a specialist advertising publisher?

Marketing leaflet, poster, magazine, brochure, flyer, lookbook, catalogues; we consider all of these advertising publications. Our agency “Margy Consultants” proposes the creation and printing of these different advertising publications. The meticulous result will of course be realised within the agreed period.

Large corporations generally have their own marketing and/or advertising departments that provide advertising supports and printing. Smaller businesses, with more restricted budgets, do not possess their own marketing services. In this case, it is recommended to refer to an agency that specialises in advertising-related publishing. The Margy Consultants agency is at your service and understands your wishes, which can be realised while still respecting your budget. Margy Consultants will manage your communication project and at the same time give you valuable advice. Margy is an ideal intermediary who can tailor the advertising of your products, as well as proposing a veritable business strategy. If you have certain preferences, then Margy Consultants can help you realise them.

To obtain a successful advertisement, the agency proposes to analyse your company's defining characteristics and, working together with you, target its needs and wishes. We will handle the entire project from beginning to completed product, that is to say, the conception, graphic creation and added value (logo, visual identity, graphic charter). We will also manage the printing and layout with the latest cutting edge printing material. Finally we complete, print and dispatch the finished products within the agreed time period. You will receive an excellent, and above all, unique product prepared with modern workmanship.

Margy Consultants is a specialist partner with whom you can discuss and to whom you can entrust your different projects.

Margy Consultants also manufactures other promotional products such as diaries or advertising calendars. Please do not hesitate to contact the agency regarding advice or free quotes.


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easel calendar 2018 - Margy Consultants Manufacturer and Printer

Now is the time to order your 2018 advertising calendar!

Why should you choose an advertising calendar in 2018?

Advertising calendars are an essential corporate communication tool. More than just a simple object tucked away with the rest of the goodies for your customers, it enables you to gain customer loyalty and to remind them of your presence all year round.

This customised advertising support, available in several formats, is without a shadow of a doubt the most practical gift to give to your clients at the end of the year.

Practical and comparatively cheap, the advertising calendar helps you to build your brand image around the services that you offer your customers.

The calendar transmits your company's values to your customers, and can be augmented with a humorous image, citation, your slogan, your successes or your statistics etc. In this way you make sure that your customers and suppliers retain a positive image of your company or business.

Improve your company's image by entrusting your project to Margy Consultants

Margy Consultants have maintained a strong market presence for more than 20 years. We are at your service to help you transmit the ideal image of your company to your customers.

Margy Consultants, with its expertise and experience with private and public organisations in the African market, will accompany, advice and propose different solutions to suit your needs. From its inception to the final printing, Margy will furnish the choices that will help your company to increase your revenue and make the difference in a market increasingly more competitive.

Join the companies, embassies and institutions that have already entrusted Margy Consultants with their projects and chosen a quality product.

Personalised solutions for your Marketing campaigns

Advertising calendars should be practical but also aesthetically pleasing. Your customers can consult them regularly, while at the same time keeping your logo and slogan in mind.

With the calendar placed conspicuously on the recipient's desk or wall, your company continues its promotion. It is therefore important to choose the right format and showcase to attract them.

Discover the collection of calendars on offer at Margy Consultants. Communication professional, Margy Consultants propose several models that can be customised for your marketing campaigns, according to your customer's specifications: banking calendar, desk blotter calendar, easel calendar or 3 month calendar. You will certainly find the format that suits you best.

Order today on our site

On the look out for the perfect gift for customers or prospects? Trying to improve your brand image? Don't wait another second; and have your promotional products ready to be sent before the end of the year when workloads tends to be at a zenith. Our Internet site allows you to make a considered choice and to place your secured order.

Thanks to its long experience and large-scale production, Margy Consultants ensure an optimal production with the earliest possible delivery date. We are equipped with the latest materials and are constantly scrutinising new techniques that appear on the market.

Don't hesitate to contact us if you have any questions regarding your projects or ideas about your creations.


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Komori offset press - Margy Consumta

Komori innovates with its H-UV Lithrone G29 offset press

On the occasion of the European Open House event , Komori Europe will make headlines with its H-UV Lithrone G29 offset press for the B2 format. The press was unveiled at the Drupa 2016 fair. At last professionals can witness in-depth demonstrations of the qualities of this press which has already established new standards in printing.

The Open House event will feature graphic technologies

In the presence of its commercial partner, Screen, the Japanese manufacturer will open the doors of its Graphic Technology Centre next month on 5 and 6 October. This will be the occasion for the group's European branch headquarters created in 1923 in Utrecht in Holland, to present three new printing models: the offset printer H-UV Lithrone G29, the Komori inkjet UV Impremia IS29 and the roll fed inkjet press Screen Truepress Jet520HD. The accent will be on the enormous potential of printing the half-size B2 format for companies. Komori will also announce the development of its status as manufacturing specialist of printing presses to that of supplier of printing engineering services also. (PESP).

The half-size format revamped for companies

The B2 format is only used by professional printing systems that meet the demanding standards of the ISO216. It has an enormous potential for companies and is utilised for printing on either thin or thick supports. The format is destined, among other things, for the creation of posters and postcards. Komori's presses and inkjet printers are perfectly adapted to these and can print very long runs using extremely high quality printing. Marketing and communication sectors will be directly impacted by these new state of the art graphic technologies.

New outlook on printing

Komori's H-UV Lithrone G29 offset press for the B2 format was presented at Drupa 2016 and is unique in the printing world. It can be configured in five colours with coating and extended delivery. The press has a high productivity and can print 16, 500 sheets per hour. It can also print on both thick and thin supports, and is optimised to print a maximum sheet size of 530 x 750 mm. The plate measures 605 x 760 mm and the maximum printing area is 520 x 740 mm. The sheet's thickness can vary between 0,04 to 0,6 mm.
High quality printing is guaranteed even at maximum printing speed. A 4K camera provides an extremely precise inspection of its operation, as well as inline colour control. Rapid inspection of the colourimetric density is carried out by a PDC-SX Spectral Print Density Control, and online control by the PQA-S V5 ensures a high level of quality and productivity. The Lithrone G29 press meets a growing need in printing H-UV. It fully exploits Komori ICT (Information Communications Technology) solutions. KP-Connect authorises the visualisation of the press's operating conditions by the cloud anywhere and at anytime. K-Station 4 provides an optimised planning of all the company's equipment and the K-Color Simulator 2 guarantees a high level of colour matching.


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Digital advertising - Margy Consultants Blog

Digital advertising, new perspectives and new targets

On 14 and 15 September this year, the city of Cologne hosted the Dmexco fair devoted to corporate digital marketing. This was the occasion for the release of the latest study figures of Adobe Digital Insights relating to digital advertising. This report also included the fact that over 60% of visitors to web sites find their way there by way of...advertising!

Targeted advertising increases traffic

Not with standing a general reduction in traffic, certain sites managed to emerge relatively unscathed and showed an increase of 8% compared to their European competitors, and 36% in relation to those in the USA. How is this possible? These results were achieved thanks to targeted advertising, and especially by social networks and paid search results. Using these methods, these particular sites displayed a more personalised advertising content, which is appreciated by internet users.

Despite this, Europe is lagging behind the North American continent, where a more aggressive approach regarding digital marketing and targeted advertising is implemented. In Europe, more than 75% of visitors still find their way to web sites thanks to organic search results or links from other sites; and not from advertising.

The French and digital advertising

The French have always held an ambiguous position regarding advertising. Relatively wary, they hesitated right up until the present in providing personal information. Recent surveys, however, do point towards a reversal of this trend, particularly with the under 35's. Only 12% of the French use an adblocker today, to avoid boring and non-targeted advertising. However, the French do not appreciate advertising that starts automatically with music: more than 60% of the French have an aversion to this.

If the French have nothing against mobile advertising, they are however very critical towards its use. In effect, more than 59% feel that advertising is not adapted to their wishes or needs, and moreover 55% indicate that the advertising has no relation to the site they are currently consulting. In the case of young people, this trend is a little less obvious, since 43% consider that mobile advertising is adapted to their needs and desires. The last Harris Interactive study also revealed new tendencies: today's internet users insist on a less obtrusive advertising. Consumers wish to choose what they watch, and they are at last expecting a type of remuneration.

Yes, internet users are extremely aware that their personal data is very precious for marketing proffesionals, and from now on they want to be compensated for this. Up until now, visitors were invited to provide their data, but have rarely received any advantages for this. The digital advertising world is undergoing a minor revolution and brands are forced to adapt. More than 60% of the 18-24 years age group state that they expect a compensation in exchange for their personal data, and this could take different forms: discounts, special offers, bonus etc. The latest form of remuneration is also about to see the light of day, and involves free access to certain sites or articles that are generally charged for.

Hence, we can see that digital marketing still has room for improvement in France. This will be made easier by the younger generations of internet users. The last-named, with their navigating habits, are perfectly adapted to advertising and targeting, unlike their elders.


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Influencer Marketing - Margy Consultants blog

Influencer marketing: the weight of social networks and blogs

Influencing the purchasing decision is one of the corner stones of marketing. Not always well perceived by the public, this side of the profession saw its hour of glory in the 2010's. Marketing sometimes bordered on being deliberately inflammatory and was absorbed by the practice of manipulation or deception. With the massive arrival of digital and data in communication, influencer marketing has become more subtle and developed in an unexpected way, which has instigated a reconsideration of the profession and its spheres of influence.

And if marketing was a fairytale…

Once upon a time there was traditional marketing. A profession with clear goals and actions that consisted of well defined means to promote goods and services. Once posters, advertising campaigns, flyers and discounted prices were set in action, the stage was set for success. At least one hoped so – and the evolution of sales curves was assiduously followed.

In selected terms, marketing consisted of clearly identifying contact points between a brand, its products and a third party; the customers or prospects. The sphere of influence was limited to finding the right means of communication or the opportunity to increase visibility for the targeted public, as well as utilising natural media to publicise the brand. Everything was carefully arranged in this universe, where marketing and communication took it in turns according to well known and well-oiled scenarios.

Then, digital and data arrived and changed the existing roles in the marketing universe. The profession's influence consists of motivating the audience towards a purchase decision using correlated information and offers. This sphere of influence should accompany the targeted audience, thereby maintaining the latter's interest and reinforcing the relevance of its choice.

Digital and social networks: new marketing influence tools

Marketing has been able to expand with astounding information bases thanks to collected data, proven net habits and social networks. These have permitted marketers to have a precise understanding of target audiences and their expectations by studying their behaviour and localisation with the aid of digital data. Thanks to new tools and within just a few years, digital has developed a more subtle influence that has considerably increased with the arrival of social networks, bloggers, Instagramers and Youtubers. Together with the aforementioned, the spheres of influence have gradually slipped away from branch professionals and into hitherto perfectly unknown individual hands, albeit impressively effective.

By utilising tools like Google analytics and RTB (programmatic advertising), that give the right media access to the right person at “nearly” the right time, we can refine the spheres of influence by studying behavioural habits and purchase journeys.

This socialised ecosystem makes the influence credible, as it is exerted in a very natural manner. The natural influence is increased by a factor of ten on the audience thanks to the effects of blogging which align and unite the contents around a hobby or a common interest. Remunerated by their audience, the new influencers are very capable of reuniting their audience around a theme. The last several years, marketers have humanised digital and bestowed upon influencer marketing a new dimension and removed its sulphurous habits.
Let us hope that it is a lasting effect and that we do not suffer a boomerang effect, where the good side proves to be worse than the bad!


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