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The Best Brochure Awards, the best brochure in the world
Every year, the IAVIP (International Association of Tourist Brochure Distributors) rewards the company that has produced the best brochure in the world. The association draws up a worldwide list of the best brochures of the year.
The award is presented at the "Best Brochure Awards". A ceremony designed to promote efficiency and creativity in brochure design.
The brochure, a powerful marketing tool
First and foremost, a brochure is a key element in a successful marketing strategy.
Companies will capitalise on this communication tool, highlighting their values, visions and ambitions. A brochure highlights the key features of a product, a company or a region.
In tourism, visitor brochures play an essential role in most cases. They inform visitors about the attractions of the region or site concerned. A quality brochure is an essential element of communication. It must be both informative and attractive, so as to arouse the interest of the person consulting it, and so make them want to visit its contents.
Its content must be detailed: accommodation, accessibility, etc.
Some brochures are more effective than others, offering a more attractive design that will attract the visitor's attention, to the detriment of other brochures on the same display.
A good brochure will encourage its reader to take action.
The Best Brochure Awards
The Best Brochure Awards are organised each year by the International Association of Tourist Brochure Distributors. This annual competition aims to encourage the design of "effective" brochures for visitors. The best brochures are rewarded at the event for the quality of their content and design.
Different criteria are used: content, visual appeal, ergonomics and the quality of the printed material used.
Belgium honoured at the 2017 Best Brochure Awards
The 2017 edition hailed the performance of Belgium's Sealife, whose brochure was distributed by BHS Promotion. The company is based in Flanders and Wallonia.
The brochure was for Sea Life Blankenberge, a well-known attraction on the Belgian coast.
No fewer than 19,000 brochures (representing the collective customer base of the members of the International Association of Tourist Brochure Distributors) were submitted for this year's Best Brochure Awards. 76 brochures were shortlisted. The jury was made up of tourism industry professionals from Canada, Mexico, the United States, South Africa and Europe.
The 2017 edition took place in Berlin last autumn.
Discovery Whale Watch, a Californian company, took second place. Third place went to Herr's Snack Factory Tour brochure, based in Nottingham, Pennsylvania.
Finally, France took fourth place in the competition for its brochure on the Grotte de Saint-Cézaire-sur-Siagne.
A very fine 2017 edition, which will soon give way to the 2018 edition of the Best Brochure Awards. If you're planning a visit to a Belgian restaurant, tourist attraction or site, chances are you'll come across a display from Belgian company BHS Promotion. This will give you an idea of what the best brochure in the world can be...
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Livre Paris 2018: the world of publishing and books celebrates Russia
All lovers of literature are invited to the 38th edition of Livre Paris from 16 to 19 March 2018 at Porte de Versailles in Paris. In addition to the 3,000 authors and 1,200 exhibitors present, this year the Paris Book Fair is honouring Russia by welcoming 30 authors of contemporary Russian literature. With meetings with the publishing world, author signings and a wealth of exciting information about books, Livre Paris 2018 is sure to delight all fans of literature. A book festival in its own right, not to be missed!
Infinite literary horizons
Every year, Livre Paris continues its tour of the world of literature by showcasing the literature of a specific country. Since 1988, countries from Europe, the Americas and Asia have in turn been the Salon's guests of honour. After Morocco in 2017, it's Russia's turn, with its rich and dynamic literature. Emerging or renowned talents, all the colours and diversity of Russian literature will be represented. It's the perfect opportunity to revisit the strong historical, cultural and literary links between France and Russia.
While it focuses on foreign literature in order to establish rich literary dialogues, the Salon Livre Paris 2018 is also an opportunity to discover the richness of French and French-speaking literature. Regional pavilions will be celebrating publications from the different regions of France and overseas, as well as those from French-speaking territories, giving us the chance to discover a wealth of diverse literature.
A common thread that questions literature and the world
"Writers facing the world": the theme of Livre Paris 2018 promises rich debates throughout the programme. Numerous literary talents will be able to express themselves around this theme and share their way of writing and thinking about the world of today and tomorrow. Two of them will be present to talk about their struggles as writers: the Turkish novelist and journalist Alsi Erdogan, a campaigner for human rights, and the Algerian-born writer and journalist Kamel Daoud. The Salon is thus opening up a genuine dialogue on the responsibility of the writer and the role of writing in the contemporary world.
The Livre Paris stages: discovering literary genres and the world of publishing
Depending on their preferences, all readers will be able to enjoy fascinating encounters on the 9 stages offered by the Fair. In addition to the usual stages or areas dedicated to comics, children's authors, contemporary essays and Science for All publishers, the 2018 programme features two new themes: the Polar stage, devoted to crime fiction, and the Young Adult stage, which showcases genres such as fantasy and dystopia.
As for the professional scene, this year we're discovering it under a new name: "Behind the Scenes in Publishing". This new name is a real invitation to come and discover what goes on behind the scenes in the world of printing, publishing and literature. Various players in the world of paper-based communication will be taking you behind the scenes to reveal the hidden face of the literary world: the marketing dimension, the development of tomorrow's books, new publishing professions, etc. All the secrets of the book and its publication will be revealed at last!
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The Antalis Interior Design Award celebrates its winners
European leader in visual communication solutions, packaging and paper distribution, Antalis organised the first edition of the Antalis Interior Design Award, a competition for interior design professionals (printers, advertisers, interior designers and architects). Open to project submissions since September 2017, this competition allowed participants to submit their designs until 31 December 2017. An essential condition for being among the candidates was to submit designs using at least one product from the Antalis Coala range.
As a result, a number of winners were announced on 21 January 2018. A jury made up of eminent names in design such as Bénédicte Duhale, Chief Director of Intamuros or Damien Perrot, Design Director of the AccorHotels group drew up the list of award-winning designers in this competition.
The projects
This section, divided into six categories, brought together projects that had already been designed.
HABITAT
The winner of this category, Christophe Koziel, wanted to highlight the atmosphere of Haussmann flats, symbols of Parisian chic in terms of architecture. Through his work, Koziel reveals the history of decorative arts in France.
ESTABLISHMENTS OPEN TO THE PUBLIC
The designers of the Strandings Museum approached DAMGAARD-JENSEN A/S, a design company at the very beginning of the design of the site, to develop a more modern way of sharing the stories of the museum by integrating it directly into the building. To achieve this, designer Denis Laustsen used the Coala wallpaper and added lightning to certain parts of the decoration.
OFFICE
John Hardaker from GRAPHICOMM DIGITAL was tasked with concealing a 6-metre container on a businessman's property in Cornwall, UK. After visiting the site and taking a number of photographs, the chosen solution was to apply Antalis' Coala 2D vinyl and matt laminate to the surface of the container.
RESTAURANT
Jacek Zmuda of MEBLOMEX SP Z O.O was responsible for the interior design of the restaurant at theAC Hotel in Vroclaw, which occupies a historic building dating from 1875. He placed a number of images on Coala Canvas W. HPL laminates, which give the impression of natural wood, slate and quartz.
HOTELLERIE
Pedros Bastos won the competition for this category by bringing his touch to L'International Hotel Chain Bedrooms, a Mexican hotel chain that wanted to decorate its rooms with prints from a collection of fish. The right choice of paper had to be made to ensure the success of this operation.
SHOP
The Daniels boutique in Cologne benefited from the Coala walldesign NW and Coala ClearTack UV ranges for mountain landscape graphics designed using UV printing. Winner Jörg Stein received logistical support from his COMEXPO team to carry out this assignment.
3D projects on model in white
This test consisted of creating a 3D simulation of the interior design of a venue using a blank model.
HOTELLERIE
Winner Diana Chivu imagined an urban, cosmopolitan space, taking inspiration from a chalet ambience to shape a bright, attractive space by playing on a contrast of dark and light colours. Coala NW Smooth Matt products helped to complete the designer's idea.
OFFICE
The winner of this category, Charlotte Liénard, used Antalis products to custom-make two wall-art printed walls. A geometric print focusing on purple and burgundy tones, stimulating and friendly colours for a workplace.
Image source: http://www.antalisinteriordesignaward.com
People's choice award
This section rewards the work that has received the most favourable reviews from visitors to the competition website. Lachezar Ivanov, the public's favourite, designed a personalised reception area inspired by the Antalis product range, to show that the possibilities in interior design are infinite, particularly with new technologies such as3D printing.
Antalis is also offering a book called THE BOOK, featuring the best entries in the competition and a portrait of each winner. The winners will also benefit from media exposure on Antalis' communication spaces, which attract no less than 4 million visitors a year, as well as an article in Intramuros and Wallpaper magazines.
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Cross-media to the rescue of paper-based communication
Cross-media is a savvy communication technique that uses a variety of media in the same communication campaign. While the rise of digital marketing suggests that print is on the wane, this marketing strategy relies on print, thanks in particular to the latest print techniques such asvariable printing.
So how does cross-media play out in practice in an advertising campaign, and what influence does it have on print communications?
How does cross-media work in an advertising campaign?
Cross-media is based on an approach that gives priority to several communication media in line with the target audience, most of the time playing on the complementary nature of these media. An advertising campaign can use paper communication (distribution in the form of flyers or via letterboxes) to encourage people to visit a website link or offer a QR-Code to be scanned to discover a gift, a promotion or a new article. This is also the case when a TV ad encourages people to visit a brand's website or Facebook page. Several media work together in a complementary way to promote the same brand, for the same communication campaign.
This combination of different media (television, print, smartphones, etc.) makes it possible to make the most of the public's habits by offering them content tailored to their needs. The use of cross-media in an advertising campaign makes it possible to combine digital marketing and print advertising, as we have already mentioned, rather than placing them in opposition. So what impact does this communication technique have on theprint industry?
The influence of cross-media on print and paper communication
Cross-media plays an essential role in today's printing industry. As with any sector or business in crisis, the printing industry has had to reinvent itself in order to survive, particularly in the face of the exponential rise of digital marketing. The perfect example of this isvariable data printing, which enables personalised data to be printed, a technique used particularly in the field of direct marketing.
A concrete example is a personalised discount voucher that you receive in your letterbox after signing up for a loyalty card with a retailer. The customer then receives a discount code in their letterbox, encouraging them to make a purchase, or a product catalogue bearing their name.
In this case, the printer is a strong link in the communication chain. Rather than being at the end of the chain playing the role of an offset press, the printer provides the brand with a printer capable of targeting each customer directly, thereby personalising the relationship with the customer.
In addition to variable data printing, in the case of direct mail, the printer is responsible for cutting, finishing and folding.
So the printing industry still has a bright future ahead of it. While it has to be said that cross-media has given this industry a boost, it has also been able to evolve technologically, enabling us to have an intelligent printing industry today, withPrint-On-Demand, for example, which makes it possible to print a copy at the request of a reader, or in the context of generative design with HP Indigo digital presses and Mosaic software, which has been successful in printing single copies of millions of Coca-Cola bottles.
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New York hosts the 2018 Pentawards
The Pentawards were launched in 2007. Created by designers Jean Jacques Evrard and Brigitte Evrard-Lauwereins, this prestigious event aims to promote the art of packaging design on the international stage. The Pentawards recognise and celebrate excellence in packaging design worldwide. Conceptual packaging, still at the "idea" stage, is eligible. In other words, not yet realised. Projects are submitted by designers, design agencies, brands, communications agencies, packaging manufacturers and design students. The projects are then grouped into categories, so that they can be analysed objectively among similar projects.
The Pentawards, a competition dedicated to packaging design
The Pentawards are reputed to be the world's leading packaging design competition. Each year, a 12-strong jury takes part. They include designers, packaging managers and marketing directors from well-known companies and international brands. The jury will judge packaging projects from all over the world, grouped into categories. There are five major categories, which are themselves divided into several categories (55 sub-categories in all): beverages, food, body care products, all other markets, luxury markets.
Each project is studied alongside other comparable projects. Creativity, relevance and innovation are the key criteria. The winners will be awarded the bronze, silver, gold, platinum or diamond Pentawards: the ultimate accolade for candidates from all over the world. It's a real international recognition of innovation and expertise.
This event is a real opportunity for participants to showcase their skills and creativity. It's also a great opportunity to showcase their creations and bring them to life.
The Pentawards are also a genuine platform for exchange. Packaging professionals and students can meet up, exchange ideas and build a real network. A springboard for the creations of tomorrow.
An international competition
For 2018, the prestigious Guggenheim Museum in New York will host the Pentawards gala ceremony on 6 September. The international dimension of the event means that it takes place in a different city each year. Monaco, Paris, Barcelona, Tokyo and London, to name but a few, have hosted previous editions of the Pentawards.
The event helps to raise the profile of design-led, intelligent packaging.
The 2017 edition was held in Barcelona last September. Nearly 300 designers and brands came together to welcome more than 2,000 visitors. This represents a 10% increase in attendance compared to 2016.
This year's event saw the famous designer Philippe Starck's perfume packaging honoured with the Diamond Best of the Show award. Japan was also honoured, with Ryuta Ishikawa's creation winning the Platinum Boisson prize for its Kirinzan bottle.
The next Pentawards will be held in New York on 6 September. Entries will be accepted from 5 February to 23 March. All entries are welcome!
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Essential media for successful communication
Here are a few tips to help you ring in the New Year as calmly as possible. What's on the agenda? New customers. The ideal situation? Win them over, convince them and keep them!
Here are three communication tools you won't soon be able to do without.
The sales brochure
The sales brochure is an essential tool for getting a message across to prospective customers.
Based on the company's charter, it highlights the key messages, broad outlines and main values of the company.
It is ideal when the company is present at trade fairs or events. While this type of event is ideal for winning over new customers, they generally only have a limited amount of time. So it's vital to give them this presentation document, summarising the main messages to be conveyed to them.
This brochure can be physical or digital. Many companies are attracted to the online digital brochure because of its dematerialised and eco-friendly nature!
On the paper side, different formats are possible, depending on the company's needs: the product sheet (A4 format) for a standard, practical format, the flyer (usually A5), which is inexpensive and ideal for street campaigns or events, the tri-fold leaflet (A4 folded into 3 parts) or the sales brochure (A4, A5 or special formats), which is more complete and suitable for more exhaustive presentations of the company.
The website, simple but effective
The website is an essential, up-to-date communication tool. The website can be a showcase or a commercial site. The most important thing is that the site should be branded in the company's colours, and that it should be easy to use, so that it is guaranteed to be effective.
The design of the site and its ergonomics are essential. It is often more sensible to call on professional designers, such as communications agencies or online graphic design platforms.
The Web is an essential communication tool these days, but there are a lot of sites out there, and it's essential to be visible and well referenced.
The newsletter
The newsletter is also an important selling point. It enables the company to reach its customers and prospects. It must be optimised, and summarise the essential information in a clear and readable way. It is also based on the same model as the website.
Margy Consultants, at the service of business communication
Margy Consultants specialises in offset printing. The company designs, manufactures and publishes communication media adapted to the needs of companies, such as diaries or advertisingcalendars, annual reports, brochures/catalogues, sales brochures and other media likely to meet customer requirements.
Don't hesitate to call on Margy Consultants to produce your communication media.
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Label&Print 2018, would you like to be an exhibitor or a visitor?
Label&Print is a long-awaited event that's just around the corner. If you're wondering what it's all about, we'll try to give you more details in this article. And if you know a lot more than we do, we invite you to check the veracity of the information we present.
What is Label&Print?
Label&Print is a trade fair to be held on 11 and 12 April 2018 in Zürich, Switzerland. This event, organised by Easyfairs, will bring together professionals in the field of transport, logistics and printing. Many brands will be presenting their skills, know-how and interesting new solutions. It will be a great opportunity to find out about new trends and see the technological advances taking place in these sectors.
In addition to the stands representing the companies and their solutions, the organisers will be offering a packed programme. So it's impossible to get bored during these two days.
The Label&Print programme
There will be exhibitions and Pentawards conferences . This is one of the world's leading packaging design competitions. The winners of previous events will be on show exclusively at the show.
- On 11 April 2018, the Swiss Packaging Institute will be presenting the Swiss Packaging Award (an award handed out each year to congratulate achievements and innovative packaging and printing solutions). To round off the first day in style, a networking aperitif will be held to forge new relationships.
- On 12 April 2018, experts and specialists (in printing, packaging, etc.) will share their knowledge and experience at the " Packaging Marketing and Brand Management Symposium ".
A showroom will be available to find out more about a particular company's product/service.
Competitions will be open to all to showcase the best. The themes are wide-ranging: recycling, individualisation, intelligent packaging, etc. Attractive prizes will be awarded to the winners and deserving participants.
Will you be exhibiting or visiting Label&Print?
To become an exhibitor at this event, offers are available to everyone. The organisers are keen to involve all potential exhibitors by making it simple, efficient and personalised for them to contribute to the show.
You can register for Label&Print as follows:
- Stand hire: you can choose the stand location that suits you best from the hundreds on offer on their website.
- All-In: to help you get organised easily and efficiently, the organisers offer stand concepts that showcase your solutions.
- EasyGo: this is a way that the organisers recommend for easily publicising your company's existence and solutions. The aim is to increase your contacts or your visibility. And if you want to benefit from both, we recommend you switch to GoPlus.
If you want to visit the show, simply buy your entry ticket on the Easyfairs website. And if you've received an invitation code from an exhibitor, organiser, media partner or association, you can use it to register for free.
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- Advertising investment by printers in December 2017
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Advertising investment by printing works in December 2017
Today, web visibility is essential for advertisers. On the one hand, through the purchase of advertising space, but also through Google Adwords campaigns.
An Adwords campaign refers to an advertiser's use of commercial links on the Google platform. In simple terms, an Adwords campaign generates groups of ads, which in turn generate keywords. It is therefore in the advertiser's interest to multiply their campaigns in order to optimise them as much as possible. Statistical analyses are available to provide the best possible analysis of the campaign.
Printers have clearly understood the need to communicate via Google Adwords. In December 2017, 44 print shops stood out for their advertising investment on the Google platform.
Here is a summary of the top 44 print shops that spent the largest Google Adwords advertising budgets.
Advertising investment up at the end of 2017
At the end of December, we recorded €356,666 in Google Adwords advertising investment across the 44 structures concerned, for traffic of 347,595 visitors. This represents a 10% increase on the previous month.
The average investment budget was €8,174, an increase of €1,000 on the previous month. Of these investments, ten advertisers allocated more than €10,000 to Adwords. These include monfairepart.com, which moved into the top 10 with an investment of €10,428, and monalbumphoto, which moved straight into 2nd place with an investment of €28,479.
The Vistaprint Group dominates the market
Unsurprisingly, we find Vistaprint at the top of the ranking. The world's leading online printing advertiser has allocated a colossal budget to Adwords, with a budget approaching €84k.
This budget is still rising, since in October the advertiser committed almost €70k. In December, the advertiser purchased over 13,800 keywords.
Vistaprint remains one of the best-known online printers. Its unrivalled presence on the online media is no small part of this, as are its unbeatable budget business cards. The advertiser has established itself as the leader in online printing for private individuals.
The other companies in the group are following the trend, with Easyflyer recording an increase of €3k, with a budget of €17,053, Exaprint €4,438 and PixartPrinting €9,562. The Vistaprint Group can therefore boast a cumulative investment of almost €115,000 in Google Adwords campaigns, with traffic approaching 120,000 prospects.
Once again, the group has secured its position as market leader.
Cost per click, an important indicator
The cost per click (CPC) is the amount paid to the search engine by the advertiser for a click by a visitor, taking them from an advertising link to the advertiser's site. This is an essential indicator, as it enables us to measure the expenditure actually incurred to obtain a potential future customer.
This cost can vary from €0.132 for print-imagin.fr to €3.23 for Gotprint.fr, for example.
The average cost is around €1.
A fairly positive result, then, confirming the increase in advertising investment by printers, for ever greater visibility.
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Your company's annual report: an assessment of your good health, a brand image to maintain
Propose a personalised annual activity report, a personalised marketing medium of choice for your professional partners.
Your company has closed its financial year with a balance sheet and income statement. Now it's time to prepare yourannual business report , which will present your company's accounting results as well as its outlook for the future and the key events of the past year. This compulsory document is, of course, a guarantee of your company's seriousness and good financial health.
The business report or annual review of your small or large business in a few key points
The activity report for a small or large company is a document drawn up at the end of each financial year. It is the duty of every company director to draw up this document, which sets out the company's accounts by presenting at least the balance sheet and the profit and loss account.
The annual report must be presented to shareholders within 15 days of the shareholders' meeting held to approve the company's accounts and, at the latest, within 4 months of the end of the previous financial year.
In addition to the fact that it is compulsory for all company directors of a public limited company (SA), private limited company (SARL) or public limited partnership (SNC), the annual report must present, in a clear and coherent manner, all past commercial, economic and financial initiatives, as well as development prospects, marketing strategies and the company's plans for the coming year.
Why choose to have your annual report customised by a manufacturer and publisher of advertising media?
Company directors need to draw up their annual report quickly, while producing a clear document that is reassuring for their current financial partners or those they may wish to convince in the future.
This is because, as well as being an official and compulsory document, the annual report must highlight the company's good health, like a "health book" that can be read by different types of economic partner. The activity report therefore has an administrative and informative function, while at the same time conveying a positive image.
Margy Consultants offers graphic design and printing services to help managers of small and large companies produce a business report that will enhance their company's image. Aware of the importance of a business report to a company's image, Margy Consultants offers its expertise to companies, both large and small, to write and publish a clear, well-presented annual report that highlights all the important points to be developed in this presentation.
With its varied prerogatives, the annual report becomes an advertising medium, an advertising publication, a marketing tool of choice that will disseminate your company's ambitions and key figures well beyond the document's intended formal value. It therefore needs to be enhanced and presented with care by a printer and manufacturer accustomed to showcasing this type of document.
In a company, all communication documents need to be carefully and skilfully presented.
2018 Graphic Arts events
2018 promises to be an eventful year for the graphic arts industry. To help you plan ahead, here is an exhaustive calendar of the graphic arts fairs taking place in Europe this year.
February 2018
C!Print (France) - Tuesday 6 to Thursday 8 February at Eurexpo Lyon
The show dedicated to visual communication, textiles, and the graphic arts recorded nearly 13,000 visitors and 250 exhibitors in 2017.
Pharmapack Europe (France) - Wednesday 7 to Thursday 8 February 2018 at Paris Expo, Porte de Versailles
Pharmapack Europe, an exhibition dedicated to the pharmaceutical packaging industry and drug delivery systems. The show programme will include conferences, a symposium and a learning lab. In 2017, the show attracted nearly 400 exhibitors and 5,300 visitors.
Label & Print, Empack and Packaging Innovations Birmingham (England) - From Wednesday 28 February to Thursday 1 March 2018, in Birmingham
Nearly 6,000 visitors and more than 175 exhibitors are expected for this new edition. An innovation this year, Empack, the packaging trade show, will host Packaging Innovations and Label & Print.
April 2018
Label & Print, Empack and Packaging Innovations Zürich (Switzerland) - From Wednesday 11 to Thursday 12 April 2018, at Messe Zürich
Zurich will host the Swiss edition of Easyfairs.
Sign & Digital UK - from 24 to 26 April 2018 at NEC, Birmingham (halls 17 and 18)
The visual communications industry sector comes to the fore at this annual event. The programme includes signage, display, decoration and design. Last year, 5,350 visitors attended the show.
May 2018
Fespa 2018 (Germany) - From Tuesday 15 to Friday 18 May 2018, at Messe Berlin
The trade fair dedicated to large-format printing solutions will be taking up residence in Berlin. More than 23,000 printing professionals from 130 countries are expected to attend this new edition.
October 2018
Empack Brussels 2018 (Belgium) - From Wednesday 3 to Thursday 4 October 2018 at Brussels Expo
Empack offers its visitors the latest trends and innovations in packaging. A great opportunity for individuals and professionals to exchange ideas. The focus for 2018 will be on the automation of the packaging process.
Ifra Expo (Germany) - Tuesday 9 to Thursday 11 October 2018 at Messe Berlin
The annual trade fair specialising in technological innovations in media (press publications, tablets, smartphones, etc...) is organised by the World Association of Newspapers and News Media Publishers (WAN-IFRA). 181 exhibitors and 5,000 visitors were registered for the 2017 edition.
Print In Progress 2018 (France) - From 10 to 11 October 2018 at La Villette in Paris Event Center Hall A
This fledgling show is devoting its second edition to printing for decoration, packaging, large format and textiles. Its first edition attracted 3,022 visitors.
November 2018
InPrint (Italy) - Tuesday 20 to Thursday 22 November 2018 at Milano Congressi (MiCo) in Milan
On the programme for this event: screen printing, digital printing and 3D printing.
The first edition of this show, in 2016, was a great success, welcoming 188 exhibitors, from 13 different countries, and 2,900 visitors.
All4Pack Paris (France) - From Monday 26 to Thursday 29 November 2018 at the Parc des Expositions de Paris Nord Villepinte
New discoveries in packaging, processing, printing and handling to be discovered at this new edition. The 2016 edition welcomed 1,500 exhibitors, 50% of whom were international.
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