Communication : Ce qui va changer en 2018 dans le marketing

Communication: What will change in marketing in 2018?

Digital players, and in particular company directors with a major presence on the web (online sales, etc.), are unanimous: consumers are gradually changing their purchasing habits.

Since 2017, the smartphone-optimised marketing sector has overtaken more traditional marketing (press, web on computer, etc.).

What's more, while advertising on social networks still carries considerable weight in terms of conversion (the goal sought by the campaign, such as a purchase or newsletter sign-up, for example), it is gradually losing ground to a new type of communication around a brand or service: "influencers".

These people, who already have a presence on social networks, are real levers of communication and advertising, as they are already closely followed on the web by their own community, which is itself regularly influenced in its choice of product or service by the influencer (hence the name).

What type of marketing should you choose for this new year? Is this choice immutable? Find out more about the communication techniques that will shape 2018, according to several major players in digital marketing (Vente-privées, Pandora, Mesmatériaux.com and Uriage, to name but a few).

Optimisation for smartphones, a revolution in digital transformation

Nowadays, any brand or service wishing to increase its visibility must optimise its site for smartphones. This is because smartphones are regarded as the preferred medium by the majority of consumers. Conversely, a site that is not optimised for mobile will have immediate negative repercussions in terms of brand image.

Google, the digital and web giant, has clearly understood this boom by introducing a technology optimised for smartphone browsing. Known as AMP (for Accelerated Mobile Pages), this technology enables a faster display adapted to mobile screens.

If you use Google for your smartphone browsing, you will see a small logo with a lightning bolt inside. This logo means that the page on which it is displayed benefits from AMP technology.

But Google isn't the only one to jump on the bandwagon of optimising navigation for smartphones, as digital professionals, particularly in the case of online sales, have already modified their web development to give priority to development on smartphones.

More personalised support and greater customer loyalty

The major players in digital marketing also confirm that one of the main keys to good marketing for a business is personalisation and targeted support.

With a number of dedicated campaigns, such as mail shots, social network advertising or targeting according to different categories (age, festive period, household situation, etc.), consumers feel more taken into consideration, which encourages them to click on the product.

If the referencing is correct, and the product or service corresponds to the customer's expectations, there is a good chance that the communication campaign will bear fruit, and that a prospect will quickly become a customer.

If they are to survive in 2018, the major retailers will have to set themselves apart from their competitors by providing more support for their customers and optimising for mobile - the keys to successful marketing.

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37_le-salon-CPrint

C!Print takes up residence in Lyon in February 2018

Lyon Eurexpo will be hosting the 2018 edition of C!Print in its Halls 1 and 2 from 6 to 8 February 2018. This cross-disciplinary event is a true benchmark for the visual communication and graphics industries. At a time when communication is an essential vector of performance, this show is positioned as a real added value for companies.
Innovation, creativity and applications will be at the heart of this 2018 edition.

The origins of C!print

The origins of C!print lie in the CTCO exhibition. CTCO quickly established itself as the must-attend trade show for professionals in the field of personalisation of promotional items and clothing. Building on its success, the show has expanded, welcoming more and more exhibitors (almost 100 in 2012). In addition to textile printing, large-format printing is also gradually making its presence felt at the show. C!Print was born in response to ever-increasing demand. C!Print is positioned in the promotional market segment, but also in parallel markets such as signage, decoration, the graphics industry, etc.

The C!Print concept

The C!Print show is a unique opportunity for communication and printing professionals to discover the latest innovations in the sector. The show is also an opportunity for exchanges between professionals. The show features numerous presentations and conferences by professionals and exhibitors. Spaces have been set aside to encourage discussions between participants, and so encourage the emergence of new ideas.

Live demonstrations are also planned, to give participants a clearer idea of how the technical solutions presented work, and to discover the latest innovations.

Real business opportunities

The C!Print show offers numerous opportunities to develop your business. The aim of the show is to present the new technologies and applications available in the visual communication, decoration, architecture, design and photographysectors .

In parallel with the show, CTCO, the trade show dedicated to promotional objects and textiles, will be held in the same place. It's a unique opportunity to discover these two worlds and broaden your approach to visual communications.

Finally, the show facilitates and encourages exchanges between the professionals present. A space dedicated to exchanges has been designed, located close to the demonstration areas. In the central bar, professionals will be able to exchange ideas in a warm, friendly yet professional atmosphere.

A qualified target

The C!Print show attracts a qualified clientele. Over and above the numbers - more than 13,000 visitors for 250 exhibitors in 2017 - it's the quality aspect that stands out. Visitors to the show are professionals and industry players with a genuine interest in visual communication. New players are attracted to the concept every year.

A new edition in Lyon is in the pipeline, so stay tuned for more details this year...

Order your badge here!

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La digitalisaiton des entreprise, transformation numérique

Digitalising businesses in France: VSEs and SMEs lagging behind, an opportunity for digital transformation specialists

Since the advent of digital technology in our working lives, the use of the new management tools available to us has increased somewhat. However, in comparison with other European countries such as Finland or the United States, the various reports carried out in recent years highlight the fact that the French are lagging behind in terms of digitalisation within companies. This is a real market for professionals specialising in dematerialisation solutions.

The timid development of digital technology in French businesses

Currently, secure digital storage spaces are not widely used in businesses. Apart from large companies, VSEs and SMEs are still finding it difficult to make changes to their administrative management. They are still using in-house software that is not very advanced, and are therefore completely neglecting new technologies. As a result, the management of day-to-day tasks is not optimised and a lot of time is lost every day.

Little by little, professionals in the digital sector have developed electronic management solutions for businesses. Today, even though these solutions are growing in scale and gaining a following, far too few companies are taking the step of implementing a complete digital transformation. There are many reasons for this, but one of the most important is the lack of financing options available to most SMEs in France. At present, less than 15% of VSEs/SMEs use digital management tools, compared with 30% of other European SMEs.

This glaring lag shows that there are a number of obstacles preventing companies from moving their marketing policy towards digital. And yet, digitalisation is currently the main need of French companies. They are all looking to increase their productivity and optimise their tasks. Digitisation and electronic archiving solutions, CRM tools and other automated management software could free up 40% of their time to focus on their core business. Today, e-commerce site solutions can boost sales by giving Internet users the opportunity to buy the same products as in-store, yet only one in ten SMEs uses web sales.

Digital marketing and dematerialisation: digital professionals expand their business services in France

Digital solutions, hitherto seen as too complex, are gradually finding their way into businesses. Thanks to the various electronic management specialists who have developed turnkey solutions for businesses, digital technology is now emerging as an organised process with real benefits. Tailor-made solutions are available to find the most appropriate solution for each sector of activity, while taking into account the constraints of each business.

Faced with the growing volume of data circulating within companies, we can, for example, choose to reorganise administrative management by using digitisation and electronic archiving solutions. The best solution is to entrust this task to an expert who can study the system already in place to define the company's needs in terms of communication, indexing and storage.

The backwardness of French companies in this area has created a real market, which is now benefiting digital professionals. As a result, there are now several management packages on offer, to suit all budgets. This helps to explain why more and more companies are turning to digitisation, with offers that are now more accessible and less complicated.

Nevertheless, the digital evolution of companies in France is slow and is not yet at the same level as its European neighbours.

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Des investissements publicitaires en baisse

Advertising investment down in 2017

Companies have a vast choice when it comes to communicating. Communication solutions and advertising formats are varied, offering innovation and performance to stand out from the crowd. Yet while advertising remains an extremely dynamic vector of communication worldwide, Europe is experiencing a slight downturn in advertising investment. In fact, IREP, France Pub and Kantar Media, three benchmark organisations, have drawn up a report on advertising investment for the past year, from January to September. The results are indisputable: advertising investment is down sharply, by 3.2% compared with last year.

A significant fall in advertising revenue, particularly for the free press

Although the results for the last quarter of 2017 are not available, the trend is nevertheless very clear. Over the first three quarters of 2017, the media recorded revenues of €5.82 billion, compared with €6.01 billion in 2016. At the end of 2016, these revenues were already down by 0.9%.

Three media nevertheless posted more than satisfactory results. Digital advertising continues to grow, with a 15.5% increase over the first three quarters. Cinema sales are up by 11.7%. Television remains stable, at €2.19 billion, compared with €2.20 billion in 2016, i.e. -0.3% in one year.
The regional weekly press, regional dailies and outdoor advertising fared rather well, with reasonable declines of -3.8% and -3.9% respectively. Radio recorded a drop of -4.2%.

The biggest drop was in the free press (-5% compared with 2016), and in advertising mail, which recorded a significant decline of -7.3%.
The situation is more complicated for national dailies (-9.4%) and the magazine press (-11.1%). In fact, advertisers are including magazines less and less in their media plans. By the end of 2017, magazine advertising is expected to have fallen by a substantial 10.2%.

Digital once again makes its mark, with an increase of +10.8%.

Unsurprisingly, the study shows a very clear increase in advertising investment on the internet (display, emailing, etc.), with a rise of +10.8% compared with 2016.

Online advertising is taking pride of place in advertisers' media plans. The Internet offers the significant advantage of being able to adapt advertising to all its forms and formats, to geolocate, to target, etc... So that you can communicate in the most effective way possible, and above all so that you don't spend your budget unnecessarily: communication on the Internet is targeted communication, and therefore relevant.

By 2018, online advertising is expected to account for 40% of the global market, rising to 44% by 2020. American players such as Facebook, for example, will have a sizeable slice of the pie.

In short, an overall decline in advertising investment, centred mainly on France. Media agencies are forecasting a 4.3% rise in advertising investment worldwide in 2018.

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Livre papier vs E-book, qui gagne

Ecological duel: Paper book vs E-book, who wins?

In the duel between paper books and e-books, I prefer the more environmentally-friendly option. While it's true that e-readers enjoyed a meteoric rise when they were launched, things have started to slow down over the last year. This is the finding of a study carried out by The Publishers Association, the UK's trade association for publishers of books, newspapers and electronic content. The study shows that sales of e-books fell by 16% in 2016 in the UK, while sales of paper books rose by 7% over the same period. The same is true of the United States, where the Association of American Publishers reported an 18.7% drop in e-book sales, while paper book sales rose by 7.5%.

As well as the practical argument of being able to take your library with you wherever you go, the ecological argument has often been used, but we might well wonder why sales of e-books have fallen so sharply, and above all whether this ecological argument was or still is valid. Paper book or e-book, who wins the ecological battle?

The impact of the e-book on sustainable development

In contrast to its Anglo-Saxon counterparts, digital publishing in France grew significantly in 2016. According to the Syndicat National de l'Édition, digital publishing grew by 29.7% year-on-year. This performance needs to be put into perspective, however, because academic, professional and school content alone accounts for 83% of digital publishing, and e-books in general only represent 8.65% of production, according to the publishers' union.

The main ecological argument in favour of e-book production is based on the fact that the supply of books on dematerialised media does not require trees to be cut down for paper production. What's more, paper production has a considerable environmental cost if we also consider the emissions caused by transporting the wood to the processing plants, as well as the energy cost of running these plants. If we add to this the energy costs associated with printing, it all adds up to a huge expenditure of resources. When you consider that, according to Greenpeace, it takes 2 to 3 tonnes of wood to make one tonne of conventional paper, you quickly realise the importance of publishing on a medium that does not require this entire production chain. The e-book requires no paper and no printing, so these resources are saved.
If, in addition to the energy saved, there are the environmental costs associated with distribution, such as going to a bookshop or having a book delivered to your home, there is also reason to qualify the eco-responsibility of e-books.

Even if the medium is dematerialised, publishing digital content and distributing it has an energy cost. Using the internet, the main distribution channel for digital content, has an environmental impact. Ademe reveals that search engine queries alone account for 9.9 kg of CO2 per Internet user per year.
Going all-digital also means higher electricity consumption. According to the Clicking Clean report published by Greenpeace on 10 January 2017, the IT sector now accounts for 7% of global electricity consumption.

Server requests generate pollution, because each request puts a strain on the server, which, like any computer, emits energy and heat, to which must be added the impact of the cooling services needed to keep the servers running efficiently. These servers, which are supposed to be reducing ecological costs through dematerialisation, are sometimes powered by fossil fuels.

Added to this is the impact on sustainable development of the manufacture of e-readers. The manufacture of an e-reader involves 33 pounds, or around 15 kg of minerals according to NYTIMES, some of which are toxic. The process of manufacturing an e-reader consumes around 100 kilowatt hours of fossil fuels and produces more than 65 pounds of carbon dioxide (one of the gases responsible for climate change). In addition to the cost of transporting these e-readers and their use, it has to be said that they have a definite impact on the environment.
This is a clear indication of the impact of digital technology on sustainable development, even if this impact needs to be qualified in the case of e-books, firstly because e-books alone do not represent all the environmental emissions of digital technology, and secondly because on a global scale, it should be added that many other sectors pollute in addition to the digital sector.

Paper books, increasingly eco-responsible

While it is true that paper production requires a great deal in terms of sustainable development, particularly in terms of cutting down trees, more and more paper manufacturers are opting for recycled paper, obtaining certification from various labels such as FSC or PEFC for sustainable paper use. You can see the words "recycled paper" on more and more publications. This is also a selling point for publishers offering paper versions of their books.

Unfortunately, despite these efforts, paper books still account for a significant proportion of emissions. A study by BASIC (Bureau d'Analyse Sociétale pour une Information Citoyenne) shows the harmful environmental impact of publishing in France. In its words: "A commercial logic that increases waste". Short-term profitability as a sales model encourages overproduction and generates waste. Still according to the study, 1 book in 4 is destroyed without ever having been read. This is where the real impact of paper lies - in waste and overprinting. Paper is often the victim of false claims.

The same BASIC study indicates that, unfortunately, none of the alternatives - recycled paper, which accounts for 85% of production today, or electronic reading devices - have a significant impact on publishing.

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Impression à jet d'encre impression rotative

Inkjet printing: a technology increasingly used by businesses

Digital inkjet printing is revolutionising the rotary press and industrial marking sectors. This technology offers a number of advantages, particularly for industrial marking and coding. It enables printing on all types of surface, with zero contact with the product. For rotary presses, it can be used for a wide range of applications, from marketing, such as printing brochures, to business, such as printing statements, reports and books.

The stakes are therefore enormous for printing press manufacturers, whether they are printing service providers, manufacturers of retail products or even in the field of logistics.

Inkjet printing increasingly used for industrial marking and coding

Industrial marking and coding is one of the major challenges facing industry today. Most products are marked to leave an infallible trace for better identification. This marking is hardly possible without appropriate technology. Inkjet marking is the preferred technology today, particularly because there is no contact with the product, and it can be printed on all types of surface.

With this in mind, Tiflex has launched the HRP R4 high-definition printer, which was on show at the EUROPACK exhibition in Lyon. This high-resolution inkjet printer is designed for marking, coding and traceability. It can be used to print directly onto everyday materials such as cardboard, paper, bottles, wood or textiles. The screen lets you control the use of the printer, enabling multiple print lines.

In the same vein, Hitachi, in association with Tiflex, its exclusive distributor in France, has launched its Hitachi UX, also designed for industrial direct printing. This miniature machine can print up to 6 lines, while featuring an LCD touch screen that reproduces exactly what will be printed, to avoid any printing errors.
The TIFLEX - HITACHI partnership enables direct, high-resolution printing of logos and graphics on everyday packaging. Printers can pride themselves on using machines that require fewer and fewer consumables and are increasingly environmentally friendly.

A solution designed primarily for print service providers

The biggest beneficiaries of direct inkjet printing are, of course, print shops.Digital printing specialists are increasingly opting for inkjet rotary presses. With digital printing, service providers can guarantee their customers variable data printing in record time thanks to the appropriate software solutions supplied with the printer, making the job much faster. As a result, companies gain in productivity thanks to fast turnaround times.

When it comes to marketing, direct inkjet printing means you can be sure you're working with a service provider who has dedicated graphic communication tools. Flyers and logos can be printed on any type of paper and for any marketing purpose.

Ricoh is launching an inkjet rotary press for all business uses and, above all, on all media. With the Ricoh Pro V20000, brochures, cartons and advertising will benefit from improved print quality and versatile technology, with a press capable of printing in both monochrome and colour.

These new-generation printers enable high-precision printing, even of logos and symbols on very small-diameter circular products such as cables.

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Le choix des couleurs et l'identité visuelle

The colours and visual identity of your company

Discover the meaning of colours and which ones to use depending on your sector of activity, so that you can create communication materials that reflect your company.

Choosing the right colours is essential for conveying an image that reflectsyour company's identity. Colours influence the public's perception of a brand or service. In this article, discover the meaning of each colour in general, and then by sector of activity, as well as valuable advice for perfecting your corporate digital marketing policy.

Corporate marketing: choosing the right colours for your advertising impact

To define the colour code for your company's graphic charter, ask yourself what image you want to convey and what the company's values are. Based on this, refer to the meaning of the colours to choose those that best match thecompany's visual identity.

Blue :

Blue is synonymous with calm, serenity, confidence and clarity. It can also symbolise freshness.
It is therefore often found in the fields of mass distribution, aeronautics, IT, new technologies, the environment, tourism and well-being.

Red:
It can have several meanings, such as compassion, evoking warmth, or power, it can signify friendship or knowledge.
This colour is mainly used in the restaurant sector, but can also be found in luxury brands, fashion, sport, the media, gastronomy and wine, or humanitarian organisations.

Yellow:
Yellow expresses joy, warmth, creativity and vitality.
It is mainly found in the tourism, agri-food, insurance, credit and art sectors.

Violet:
Violet is one of the secondary colours, conveying an image of peace, delicacy, friendship, intelligence or meditation.
It is mainly used in the fields of art and culture, luxury goods, music and education.

The colour green:
Green is present in a large number of sectors. It expresses calm, hope, relaxation, nature, discovery, travel and ecology.
It is therefore favoured in the fields of tourism, beauty and well-being, organic farming and the environment.

Orange:
The colour orange symbolises happiness, creativity, optimism, communication, tonicity and ambition.
It is the star colour for companies specialising in leisure, sport, communication, transport and agri-food.

Brown:
Brown evokes nature, softness and tradition, and also has the advantage of expressing neutrality.
It is present in culture, history and education, the environment, confectionery and luxury products.

Pink:
Pink is the colour par excellence of femininity, romance and happiness. It also expresses sweetness, deliciousness and youth.

Gold:
Gold is synonymous with wealth, elegance and fertility.
It is used in confectionery, luxury goods and perfumery. It can also be found in the financial sector, in banks and credit institutions.

Grey:
Grey represents calm, gentleness, respect and neutrality.
It is widely used in the construction, design, education and IT sectors.

Black and white are not colours, but what do they mean?

Black is a symbol of elegance and sobriety, expressing both rigour and mystery. It is used in film, art, luxury goods, photography and computer graphics.

White is indisputably purity, innocence and sobriety. It symbolises marriage, cleanliness, well-being and peace. It is used in the fashion, luxury and renewable energy sectors, in the press and media, and also in the world of weddings, beauty and well-being.

In the age of digital transformation, what colour code should you adopt for your company's communications?

If you're looking for a new approach to marketing communications, or if you need advice on launching your business, you can consult our online brand marketing offers.

In any case, remember that warm colours are best suited to energetic and creative profiles, while cool colours are better suited to underlining professionalism and calm.

Apply a few simple rules, such as harmonising colours and maintaining a certain unity across your various communication media.

In conclusion, don't neglect the visual aspect of colours when designing your advertising. They have a real impact on the public's attention and perception.

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Affiche publicitaire

Corporate marketing: How can you create a poster that reflects your image?

To design quality advertising posters for your company, it's important to pay attention to a number of key points.

What are the key points to consider when designing a successful advertising poster?

Define the target audience for the poster:

First you need to define your target audience. Who is your target audience? Are they young, working or retired? What are their needs and expectations?

To get your communication campaign off the ground, it's vital to know who your poster is aimed at, so that you can select a visual that's right for them and hold their attention more easily.

Organising the content of your poster :

The content of your communication medium needs to be organised into a hierarchy so that it corresponds perfectly to your visual identity, but also so that it can be understood by the public.

You need to ask yourself what the purpose of the poster is, what the subject is, where you want to display it, and define the graphic guidelines to be respected. The important thing is to retain the relevant information to steer your message in the right direction. You need to remember to organise the content in a legible way and not overload your advertising.

Choose a format to suit the target display area:

The size of your poster should also be carefully considered.
You need to adapt the size of youradvertising poster before it goes to print, depending on where it will be displayed and the visual media you have chosen.

Pay attention to the reading direction of your advertising:

Your poster must be legible and understood at a glance by the reader.
The eye naturally travels from left to right and from top to bottom. So arrange your messages in such a way as to preserve the sense of the content and respect the reading direction.

Creating advertising posters for your business: take care of the visual by following a few simple rules

Take into account the perspective to enhance your company's visual identity:

Use perspective lines to your advantage to insert a background such as a photo or image to draw the eye to a specific detail. As a general rule, a visual in the foreground, whatever it may be, will always be seen first. It must therefore make your target want to linger over your advertising.

Adopt the right colours for your poster:

A successful advertising poster should use the company's colours and graphic codes. It's important not to mix too many colours on the same poster and to ensure that they are harmoniously combined.

How to choose the right typeface?

It's best to stick to choosing one or two fonts for the content of an advertising medium. You should also remember to select a typeface that is simple enough for the reader to read.

By following these basic rules, your poster design will be a success. Don't forget that the visual is the key element of an advertising poster; it should take up half the space and convey your message effectively. Remember to take care with your logo and place it judiciously.

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impression 3D additive

Additive 3D printing is now the tool of choice for innovative companies

3D printing, also known as additive printing, is one of those technological revolutions that have rapidly invaded our daily lives. Far from being the preserve of hobbyists, it is now widely used by cutting-edge industries and start-ups. It can be used to rapidly create prototypes, and to manufacture complex parts and objects individually or in series. It can even be used to erect buildings in record time at a fraction of the cost of traditional construction. The Add Fab trade show is being held on Wednesday 11 and Thursday 12 April 2018 at Paris Expo Porte de Versailles to introduce visitors to this new technology and showcase its promoters and the products they design using it. This is the only truly French showcase for the industrial reality that additive manufacturing has become.

A not-to-be-missed 3D printing event for the general public

This second edition of Add Fab aims to be the professional showcase for developments in this market of the future. It's a real forum for exchanges, discoveries and business. Its exhibition space brings together the most representative and innovative companies in 3D printing. These include start-ups and international companies, their advertising/marketing departments, and companies in the health, transport and maintenance sectors. The 3,500 trade visitors expected - 1,789 in 2017, a good omen for a revolution - will be meeting up at the captivating conferences, where no fewer than a thousand people are expected to attend, round tables and workshops. Numerous events are planned, including start-up pitches, and demonstration areas will be set aside to showcase the methods and tools used in additive printing.

Additive 3D printing is establishing itself as an essential industrial tool

Once out of the laboratories of those who invented it, and out of the garages of enthusiasts, additive 3D printing has become a first-rate industrial tool. It is called additive because its operating principle is based on the fine, precise stacking of printing materials one on top of the other. If your printer throws out its ink in 2D, the 3D one gives relief. Thanks to a table that operates the nozzle along three axes, and controlled by 3D modelling software, you can create any object you want. The size doesn't matter, you just design the finished product like a jigsaw puzzle made up of several other small pieces. For industry, the benefits are immense compared with other techniques such as extrusion, moulding or 3D machining. Production is faster and much less expensive.

Additive printing has given rise to a new way of designing

The ease with which a digital 3D model can be transferred to printed form has enabled the development of totally revolutionary new products, which even small structures are capable of implementing. 3D printers can even be transported. Anything can be created using additive printing technology.

Going beyond tools to give free rein to creativity

At this second edition of Add Fab, visitors will discover all aspects of additive manufacturing. All the products in the sector will be on show, including 3D printers, consumables, scanning procedures and 3D models. This will be an exceptional opportunity for all professionals looking for solutions. Today, nothing seems to stand in the way of additive manufacturing, and there are plenty of surprises in store. The " Pitch Startups 3D " Trophy will demonstrate, if proof were needed, that 3D/additive printing has reached maturity. Now it's time to get away from the complexity of the tools and concepts and get inspired at Add Fab 2018.

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Coala Magnetics, Antalis' innovative, large-format visual communication solution

At a time when communication is becoming an essential vector for performance and results, some companies are innovating in the field of visual communication, particularly large-format communication. It is becoming increasingly difficult to stand out from the crowd and assert oneself in an increasingly competitive environment. The techniques and means of communication are more and more numerous and varied. That's why Antalis, Europe's leading distributor of paper, packaging and visual communication solutions for businesses, has developed an innovative concept.

In response to an increasingly invasive competitive environment, Antalis has launched its Coala Magnetics range.

Antalis, leader in the production of creative papers

Antalis is a leader in the production of creative papers. The company targets a professional clientele. Its aim is to establish a relationship of trust with its customers, and to offer its expertise and innovation strategy through services of impeccable quality. Coala Magnetic completes an already extensive range of Coala large-format printing solutions.

Coala Magnetics, a wide and innovative range

Coala Magnetics is based on a simple system and simple implementation. It involves visual communication affixed to a magnetic substrate. The concept offers a wide range of applications. Before taking advantage of its many benefits, there are two possible options. Direct printing on a white magnetic PVC board, or laminating a printed vinyl onto a magnetic base. Once this choice has been made, the solutions are endless: application on cars, fridges, signs, supermarket shelves, etc... The range is vast. What's more, the magnetic force can be adapted to suit the chosen solution. For example, a thin product will be associated with a weaker magnetic power than a product affixed to a car, for example.
The communication device has been available since mid-July 2017 on the Antalis catalogue.

A simple and adaptable communication technique

The Coala Magnetics range can be adapted to all media. The adhesive magnetic base is simply attached to the surface to be covered. All you have to do is choose the medium best suited to your communication campaign. Thanks to its adaptability and large-format potential, the solution is particularly well-suited to shops, major retailers, hotels and restaurants.
It also has the significant advantage of being inexpensive, and does not require the intervention of a professional.
Coala Magnetics is easy to use and scalable. In fact, an ongoing campaign can be modified over a given period, depending on the promotional operations of the moment.

Coala Magnetics at C!Print

Antalis will be presenting its innovative Coala Magnetics range at the C!Print trade show in Lyon from 6 to 8 February 2018. This is an opportunity to meet professionals and showcase this complete range of large-format printing products. The C!Print show gives professionals the opportunity to discuss printing and communication techniques, and to preview the latest innovative printing solutions.

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